(Photo courtesy = BizEnter)
As the controversy over school violence (academic violence) in the entertainment industry is spreading, fire is spreading beyond broadcasters to the advertising industry. Companies that used idol singers, who had been controversial against harassment or abusiveness among members, as advertising models, stopped advertising one after another and began to lose their hands.
According to the industry on the 4th, advertisements such as Dongseo Foods Post, JSTina, Samjin Pharmaceutical Geborin, and Genie Kim, which featured girl group April’s Na Eun Na-eun, were suspended. Muhak Soju has released all the content featuring Lee Na-eun on social media channels such as YouTube, Facebook, and Instagram.
An official from Dongseo Food said, “I stopped the post advertisement in which Lee Na-eun appeared,” and said, “We are checking the facts through the affiliated company and will take action according to the facts.”
(Photo provided = Muhak)
An official from Muhak said, “As unconfirmed information is spreading, we decided that it would be better to give it down to prevent conflict.” “We will take action when clear information comes out according to the confirmation of the facts.”
In the fashion and beauty industry, he started to erase the traces of abusive entertainers. Peripera, a cosmetic brand that used Lee Na-eun as a model for the past two years, also launched an advertisement for Lee Na-eun. Unfollowed Na Eun from the official Instagram account and removed all related photos.
(Source = Online Community)
In particular, Peripera is suffering the most from the controversy over the school violence. Sujin, a member of the current model group (Female) Idle, has also been accused of being abused. Sujin was selected as a Peripera model after Naeun. Some health and beauty (H&B) stores, such as Olive Young, began to erase the traces, such as putting down a picture of Sujin at the Peripera store.
Clio, a cosmetic brand that used boy group Stray Kids as a model, also deleted the content in which Stray Kids appeared due to suspicion of school violence by group member Hyun-jin. Clio is a cosmetic brand affiliated with Peripera.
Clio recently announced on the official SNS, “All contents related to the Stray Kids model that were uploaded before the issue occurred have been deleted except for some overseas distributors.”
Clio explained, “We are still discussing the future model operation plan,” and “We are in close discussion with all stakeholders so that we can cope with the current situation wisely, and we plan to carry out promotional activities in the future according to the final consultation.”
Once the advertisements were sent out and the urgent fire was turned off, in fact, the controversial celebrities are stepping out of the advertising industry. This is because it can adversely affect the image of companies, brands, and products. In addition, online boycott of products using controversial entertainers is also spreading.
In general, in an advertising contract, the advertiser specifies in the contract the items that the advertiser can claim for the right to indemnify the model in relation to maintaining the dignity of the model.
An advertisement official said, “All of the advertisement brands that use the celebrities who have been accused of being abused are suffering severe damage,” and “we are considering canceling the advertisement contract and claiming compensation for damages.”
However, some analyzes say that it will be difficult to fight in court because the judgment of guilt or innocence is not clearly made for harassment or bullying within the team.