The management policy for 2021 is’Winning Together’
We need to return to a thorough customer center
[그린포스트코리아 곽은영 기자] Suh Gyeong-bae, chairman of AMOREPACIFIC Group, set the management policy for 2021 as’Winning Together’ to succeed together, and reaffirmed the will to overcome the crisis. The goal is to pioneer a new future with the advanced challenge of’Asian Beauty Creator’ and the active courage of’Team Amore’.
Chairman Seo said at the new year’s ceremony for the AMOREPACIFIC Group, which was broadcast live online on the 4th, “It is an urgent time to change the perception of customers and distribution changes.” Emphasized.
This year’s Amorepacific Group’s three strategies are summarized as’Strong Brand’,’Digital Transformation’, and’Business Constitution Innovation’.
In this regard, the plan is to build a strong brand that no one can surpass by focusing on fostering’engine products’ that reflect the unique values of each brand and the spirit of the times.
It will also accelerate the rapid digital transformation work. Through this, it is a policy to preempt the competitive edge in the digital age by reconsidering the way of working as well as communicating with customers in a timely manner with content optimized for each platform.
It is also promoting business structure improvement for profitable growth. First, it plans to implement a new success model by improving the profit structure and innovating offline stores by reducing unnecessary costs and inefficiencies.
Chairman Seo emphasized, “If we prepare for the post-pandemic era ahead of time, we can make today’s situation a stepping stone for success.” We will start the challenge to strengthen the ecosystem.”
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