‘Full Option’ Cadillac XT4 sortie
‘Spurs’ to preoccupy the premium SUV market based on cost performance
The Cadillac XT4 launch event on the 19th. Photo = Shin Hyun-ah, reporter Hankyung.com
US Cadillac has challenged the domestic premium semi-mid-sized sports utility vehicle (SUV) market with the fully-armed XT4. In particular, attention is drawn to the game against Genesis GV70, which has built an overwhelming position with the advantage of home ground.
According to the automobile industry on the 19th, Cadillac officially announced the launch of the XT4 in the domestic market by holding an XT4 launch event for two days the previous day and the same day. With the launch of the XT4, Cadillac has completed a lineup of four branded SUVs, including the semi-large SUV XT5, the three-row large SUV XT6, and the full-size escalade.
Cadillac XT4 launch event on the 19th./ Photo = Shin Hyun-ah, reporter Hankyung.com
The XT4 captures Cadillac’s younger brand identity. It is evaluated that the efforts to establish itself as the’Young American Luxury’ brand of Cadillac, a pronoun of profoundness, are well contained in the XT4.
XT4 secured competitiveness with a’full option’ model equipped with various advanced and convenient specifications as standard. The only thing consumers need to choose is the color of the exterior and interior seats. A design that adds a young sensibility is a bonus. The seven exterior colors enhance consumer choice, and the 2.0L direct injection gasoline turbo engine, combined with an automatic 9-speed transmission, delivers a maximum output of 238 horsepower and a maximum torque of 35.7 kg·m. It also supports a four-wheel drive system. It is characterized by a driving feeling that does not lose grip on the road surface in any driving situation such as off-road, snowy road, and rain.
Cadillac XT4 launch event on the 19th. The photo is the side of the XT4./ Photo = Shin Hyun-ah, reporter Hankyung.com
Cadillac XT4 launch event on the 19th. The picture is the rear part of the XT4./ Photo = Shin Hyun-ah, reporter Hankyung.com
Safety specifications include an adaptive cruise control system, collision warning and automatic braking system. In addition, an automatic front-to-rear braking system that detects and brakes pedestrians, a blind spot warning, and lane maintenance assistance system were also installed.
A number of advanced features of the best in class are also installed. First of all, massage seats were installed in the driver’s seat and the passenger seat. Along with this, an air ionizer, one-row heating wire and ventilation sheet, and two-row heating wire seats were installed as standard. Thirteen speakers were also placed throughout the room. There is also a rear camera mirror. The rear camera mirror widens the rear view by more than 300% when driving, and is designed to reduce and enlarge, adjust the vertical angle, and adjust the brightness.
Genesis GV70./ Photo = Hyundai Motor Company
It is a premium SUV vehicle that is fully equipped, but it is worth noting that it is a vehicle worth 55 million won. Compared to the domestic semi-mid-sized SUV, the price is somewhat burdensome, but the story is different considering the fact that it is the top trim full option and the value of the US premium brand. In particular, it is evaluated that it is reasonable compared to the price of the semi-mid-sized SUV GV70 of Genesis, a domestic premium brand, which is considered as a competitive model, soaring to 75 million won in full option.
Cadillac is planning to secure market share in the domestic premium SUV market with the American luxury title while lowering the barriers to entry for premium imported cars with the launch of the Antry-class model. The ransom, which is about 7 million won lower than the North American market, is also expected to be a major weapon against the GV70.
It is noted whether the XT4 can surpass the GV70, which has the advantage of home ground. It is also predicted that the GV70 will never be easy because it is a model leading a blast in the domestic premium market, where more than 10,000 contracts are contracted only on the first day of the pre-contract last year. This is because, despite the numerous challenges of imported car makers, including the three German companies, there have been no imported cars that surpassed Genesis’ shouts in the premium SUV market.
A Cadillac official said, “We expect that the volume model XT4, which captivated the 2030 young people around the world, will play a role in the Korean market as well.”
Shin Hyun-ah, reporter at Hankyung.com [email protected]
Article reports and press releases [email protected]