[이코노믹리뷰=전지현 기자] The No. 1 convenience store and No. 1 chicken company started to strengthen ESG management through an eco-friendly walking delivery service partnership. GS Retail announced on the 17th that it has signed a partnership agreement with Genesis BBQ to expand the delivery service of Woori Neighborhood Delivery.
Woodil is GS Retail’s delivery service brokerage platform that allows ordinary people who have downloaded the Woodil Mobile App (hereinafter referred to as Woodil App) to participate as Woochin (our neighborhood delivery friend: delivery person). When consumers order GS25 or GS The Fresh products with the’Yogiyo’ and’Order Kakao’ apps, Woochin delivers them to consumers through the Woodil app.
This is the first time that GS Retail has expanded the scope of Woodil’s delivery service to the so-called 3PL (Third Party Logistics) area. In the meantime, Woochin was able to deliver only orders from GS25 and GS The Fresh, but through this partnership, it will be able to carry out orders from around 1,800 BBQ stores nationwide starting from the end of this month to 20 BBQ stores in major cities. It is a prospect.
GS Retail is partnering with only light-weight orders in a short-distance area within 700 meters from the BBQ store, considering the delivery on foot based on the Udilyi area. The expansion of external alliances with GS Retail has been recruiting more than 60,000 people over the past 7 months, a level that far exceeded expectations, and it was a year ahead of the original plan.
By the end of this year, the original recruitment of Woojin, which had been planned with 50,000 people, has already exceeded, and the goal was also revised to recruit 100,000 people by the end of this year. GS Retail’s decision that it will help expand ESG management in the event of expansion as Woodil aims for an eco-friendly walking delivery service also contributed to the advancement of the external alliance period. This is because it is known that about 2 tons of carbon dioxide per year is emitted by one delivery motorcycle.
GS Retail plans to actively expand partnerships with external companies starting this year, starting with this year’s BBQ partnership, to respond to the growing trend of non-face-to-face orders and strengthen ESG management through the spread of eco-friendly walking delivery platforms.
Jin-Seok Oh, head of GS Retail’s strategy division (Vice President), said, “Woodil is establishing itself as an eco-friendly delivery platform with results at an unpredictable rate. Enhancement of ESG management through growth and eco-friendly delivery We will catch both rabbits.”