◀ Anchor ▶
It is a global IT company.
Google and Uber entered the Korean taxi market.
Google has formed a strategic alliance with Kakao and Uber with Tmap.
Reporter Yoon-mi Kim found out why these world-class companies entered the domestic taxi market.
◀ Report ▶
Global IT dinosaur Google has joined hands with Kakao T.
It bought 56 billion won worth of stocks and entered into a strategic alliance.
Kakao T has 1.5 million calls per day
It is the absolute powerhouse in the taxi calling market.
Google’s strength is its world-class self-driving technology and the tremendous amount of data collected with Android smartphones.
[황선영/카카오모빌리티 홍보 담당]
“This investment attraction is Kakao Mobility’s first strategic investment attraction, and we will cooperate with Google in the long term to discover new business.”
In response, Tmap has partnered with Uber, the world’s largest vehicle-sharing company.
The two companies have created a joint venture called Ooty at all.
13 million users of T-map navigation.
Uber is the world’s best in vehicle sharing technology and experience.
[권용민/티맵모빌리티 홍보 담당]
“Uber’s proven delivery algorithms, experience in the global market, and Tmap’s article and customer pool are expected to create great synergy.”
The first market the two companies will collide with is taxis.
Kakao has already secured 16,000 member taxis and dominates the calling market.
Ooty, who is still only 1,000 units, has challenged themselves.
But taxis are just the beginning.
Ultimately, everything that moves is their goal.
Surrogate driving, rental cars, shared kickboards, buses and trains, and flying drone taxis, autonomous vehicles, and unmanned courier delivery.
The possibilities are endless.
The most important thing in this competition is who is collecting more user data.
[김현명/명지대 스마트모빌리티 센터장]
“It’s a business that pays for usage on digital roads around the world. It’s about accumulating unimaginable wealth.”
Mobility war started in taxi.
The Korean market is now a fierce battleground for large global companies.
This is Yunmi Kim, MBC News.
(Video coverage: Lee Jun-ha / Video editing: Ji-young Ji)
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