Hyundai Motor Company’s new models Staria and Ioniq 5 are successively recording box office success in pre-contracts. Since both models are at the core of Hyundai Motor’s future car strategy, this success is a significant interpretation. This year, the company’s goal of improving profitability through sales expansion and securing leadership in future cars is also expected to accelerate.
According to Hyundai Motor Company on the 26th, the number of pre-contracted units for the new MPV (Multi-Purpose Vehicle) and premium cruiser’Starria’ reached 11,03 on the first day of the contract. This is a number that exceeds the number of pre-contracted units such as Avante (15,58 units) and Tucson (18,42 units), the representative models of Hyundai Motors in the semi-mid-sized sedan and SUV market. It is meaningful in that it showed the possibility of doing it.
Starria is characterized by the reflection of Hyundai Motor’s future mobility design theme’Inside Out’. Inside Out is a concept that extends the spatiality and openness of interior design to the exterior, and Staria has a fluid curved exterior reminiscent of a spacecraft, and a spacious interior space and a sense of openness.
In addition, the fact that Hyundai Motor Company’s first intelligent safety technology was applied as a standard for all models led to a good response from customers. ▲ Front collision avoidance assistance ▲ Lane departure prevention assistance ▲ Rear collision prevention assistance ▲ Rear cross collision prevention assistance ▲ Lane maintenance assistance ▲ Smart cruise control was installed to satisfy customers’ expectations.
It is also evaluated that it has price competitiveness. The selling price of Staria is composed of 2726 million to 41.3 million won. Based on diesel and automatic transmission ▲ Cargo 3-seater 27.2 million won ▲ Cargo 5-seater 2795 million won ▲ Tourer 9-seater 30.84 million won (single trim operation) ▲ Tourer 11-seater: 29.32 million won ▲ Lounge 7-seater 41.3 million won (single trim operation) ▲ Lounge 9-seater It starts at 36.61 million won. (※ Lounge 7-seater is based on 3.5% individual consumption tax)
This is much cheaper than the price of 31.6 million to 4,440,000 won of Kia Motors Carnival, which is considered an anti-hanging horse.
A representative of Hyundai Motor Company said, “I think that the part that Starria proactively presented the experience of future mobility through innovation got a good response from customers.” In particular, Staria Lounge is a high-end model that maximizes driving comfort and convenience and safety specifications. We expect to provide customers with various vehicle life experiences.”
Hyundai Motor’s first exclusive electric car Ioniq 5 also caused a sensation by selling 23,760 units on the first day only with a pre-contract. This is a figure that far exceeded the number of pre-contracted units of 17,294 on the first day of Hyundai Motor’s history that the 6th-generation Granger Facelift (partial change) model released in November 2019 had. It is also a scale that surpassed 1,826 units of electric car sales in Korea last year.
In addition, it recorded 35,000 units within a week of the pre-contract, exceeding Hyundai Motor’s original target of 26,509 units.
As the key models of Hyundai Motor’s future car strategy succeeded in successive pre-contracts, a green light was raised to secure the leadership of the future car and improve profitability, which Hyundai is aiming for this year.
Hyundai Motor Company President Ha Eon-Tae said, “We will secure competitiveness in future growth business” at the Hyundai Motor Company’s general shareholders’ meeting on the 24th. We will launch and provide new value to our customers by applying differentiated service packages.”
He said, “We will increase profitability along with qualitative growth,” and “We will secure profitability by expanding sales of high-margin vehicles and reducing fixed costs.”
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