[FETV=김윤섭 기자] This year, pre-order sales for the Lunar New Year hit an all-time high thanks to premium gift sets.
E-Mart and SSG.com announced on the 31st that, as a result of analyzing the sales of pre-booked gift sets for this year’s New Year, E-Mart and SSG.com increased by 53% and 97.1% compared to the previous year’s pre-booking period. In particular, this year’s pre-reservation sales are the highest during the pre-reservation period for Lunar New Year, drawing attention.
During the pre-reservation period, E-Mart and SSG.com’s New Year gift sets showed strong sales. It is analyzed that sets priced at more than KRW 100,000 recorded a large increase in sales, leading to an increase in overall gift set sales.
First, sales of premium sets at a price of 200,000 won or more increased significantly.
This is interpreted as an increase in the demand for sending expensive gifts instead of being unable to visit directly as the atmosphere of the non-face-to-face holiday spreads due to Corona 19. In addition, as the Untact New Year’s Day is expected and homecoming expenses have decreased, the cost can be interpreted as being reflected in the gift set.
As a result of E-Mart’s analysis of gift set sales for 36 days from December 24, 20 to January 28, 21, sales of premium gift sets of over 200,000 won increased 79.8% compared to the same period last year, proving the strength of premium sets. appear. SSG.com also saw a 212.8% increase in sets of over 200,000 won, leading to an increase in overall gift set sales.
E-Mart recognized in advance that premium sets were strong, and increased the quantity of premium gift sets this year.
Among the E-Mart gulbi sets, we have increased the volume of luxury gold cham gulbi No. 1 (304,000 won for card discount) and luxury gold Gwang-gwang cham gulbi No. 2 (224,000 won for card discount) by about 20%.
Premium livestock sets of 300,000 won or more, such as the Peacok Hoengseong Livestock Korean Beef 1++ Ribs Set (304,000 won with card discount) and the Picoque Hoengseong Livestock Livestock Korean Beef 1++ Grill 2 Set (585,000 won with card discount), are also 30 % Increased.
In addition, fresh sets priced at 100,000-200,000 won gained popularity as the limit for agricultural, livestock and livestock gift sets was raised. This year’s New Year, as the cap on futures for agricultural and livestock products was adjusted to KRW 200,000, the sales of fresh gift sets in the range of KRW 100,000 to KRW 200,000 increased significantly.
In the case of vegetable sets such as E-Mart ginseng and Deodeok, which are mainly sold in sets of 100,000 to 200,000 won, sales increased by 678.8% compared to last year. Livestock beef sets also increased sales by 25.9%, and fisheries sets such as gulbi also recorded high growth of 92.1%.
SSG.com also saw a huge increase in sales of fresh food sets in the range of 100,000 to 200,000 won. The fruit set priced at 100,000-200,000 won increased 253% compared to the previous year, the seafood set increased 212.6%, and the meat set increased 277.8%.
E-Mart Marketing Manager Choi Hoon-Hak said, “Amid the strong sales of premium set sales and the ease of the gift limit for agricultural and livestock products, the sales of pre-booked gift sets have increased significantly. We will present a quality gift set that will satisfy many customers.”
Meanwhile, E-Mart and SSG.com will start selling the New Year gift sets starting this week. Pre-order sales will end on February 1st, and gift sets will be sold at stores across the country from February 2nd.
For the sale of this set, E-Mart prepared more than 1,000 types of gift sets, including fresh sets as well as processed and living sets, and plans to provide gift certificates or discounts of up to 500,000 won per price when purchased with event cards.
SSG.com also started selling this set, including 6,000 types of’Direct Delivery’ products that are delivered within 2 to 5 days after ordering, and 400 types of’Jungdam’, an exclusive gift brand jointly planned and released with partners, and SSG Food Market online exclusively. It introduces differentiated products such as 40 kinds of products for sale.
In addition, limited-order special gift set products will also be introduced through the’Obanjang’ corner where time deals are held every day from 9 am.