On the first day of Samsung Electronics’ Galaxy S21, which started opening on the 22nd, about 120,000 units appeared, about 20% more than the previous Galaxy S20.
According to the mobile communication industry on the 23rd, the number of the Galaxy S21 series on the previous day is estimated to be 90,000 to 100,000 units.
In addition, considering that the amount of self-sufficiency products for the Galaxy S21 series has increased significantly from the previous 10% range to around 30% of the total, the total number of units of self-sufficiency is expected to reach 120,000 units.
This trend is 15-20% higher than the previous Galaxy S20.
In the industry, the Galaxy S20, which was released at the end of February last year, was hit by a direct hit in the early days of the new coronavirus infection, and sales were significantly sluggish. At that time, the Galaxy S20 had only 70,000 units on the first day.
Samsung Electronics is putting its efforts into marketing such as setting the price of the Galaxy S21 base model to 990,000 won for the first time in a 5G flagship model.
The three mobile carriers also set out to attract customers by setting the public subsidy for Galaxy S21 at a maximum of 500,000 won, which is twice the level of the previous work.
An industry insider said, “Samsung Electronics, which is trying to make up for the Galaxy S20’s sluggishness, and mobile carriers’ aggressive marketing strategies to expand the 5G market in earnest are seeing some effect.”
/ Reporter Choi Moon-seop [email protected]
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