![Samsung Electronics models are taking a'selfie' with the latest smartphone Galaxy S21 at Samsung Digital Plaza in Daechi-dong, Gangnam-gu, Seoul. [사진 제공 = 삼성전자]](https://i0.wp.com/file.mk.co.kr/meet/neds/2021/02/image_readtop_2021_139987_16129401834538017.jpg?w=560&ssl=1)
Samsung Electronics models are taking a’selfie’ with the latest smartphone Galaxy S21 at Samsung Digital Plaza in Daechi-dong, Gangnam-gu, Seoul. [사진 제공 = 삼성전자]The Galaxy S21 series, which Samsung Electronics threw in the game due to its early release in January, is gaining popularity with sales volume up 30% compared to the previous game.
Samsung Electronics announced on the 10th that the sales of the Galaxy S21 series, which was officially released on the 29th of last month, showed about 30% higher sales during the same period (11th) compared to the previous Galaxy S20 series. The Galaxy S21 sold the most at about 40% of the total sales, and the Galaxy S21 Ultra accounted for about 36%. Popular colors were’Phantom Black’ for the Galaxy S21 Ultra, and’Phantom Violet’ for the Galaxy S21 and Galaxy S21+.
The increase in the proportion of’self-sufficiency’ sold through Samsung Electronics’ official website and online shopping malls rather than through mobile telecommunication agencies is also noticeable. Samsung Electronics said that the proportion of self-sufficiency systems in the total sales volume reached about 30%, indicating that the sales volume was more than doubled compared to the previous product. Last year, the percentage of self-sufficiency was in the early mid-10%.
The wireless earphone’Galaxy Buzz Pro’, which was unveiled at Unpack last month, was also reported to have sold nearly twice as much during the same period as the previous work,’Galaxy Buzz Live’. Samsung Electronics expects the demand for S21 to increase further in March-April, when the contract period for many customers using the existing Galaxy S series ends.
The Galaxy S21 series has a’contour cut’ design that connects the rear camera part with the metal frame surrounding the smartphone to give a sense of unity, and is equipped with the latest powerful processor among the Galaxy smartphones. The artificial intelligence (AI) technology has been greatly enhanced to improve the quality of camera photos, and various convenient functions such as an AI eraser are provided. The basic Galaxy S21 was also the first 5G flagship smartphone to be released for less than KRW 1 million.
Samsung Electronics is running the’Used Phone Additional Compensation Program’, which provides additional compensation at the used market price when purchasing the Galaxy S21 series and returning the existing phone until March 31st. In addition, the’Galaxy To Go service’, which allows you to rent and use the Galaxy S21 series for up to three days, is also in progress.
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