Galaxy S21 Ultra
Advance reservations for the Galaxy S21 series, Samsung Electronics’ flagship smartphone, are smooth. According to the mobile and mobile communication industry on the 21st, the pre-order sales of the Galaxy S21 (pictured), which are in progress from the 15th of this month, increased by about 20% compared to the previous Galaxy S20.
20% higher than Gal S20, strong self-sufficiency system
Controversy over “ultra model fever phenomenon”
Samsung’s “Various possibilities are being tested”
The factory price of the basic model of the Galaxy S21 is 99,000 won, which is 248,100 won cheaper than the previous one. The highest specification Ultra shipping price (256GB) is also 145,000 won, which is about 140,000 won cheaper than the previous one.
Even though the pre-reservation period was short (7 days) than last year (12 days), the number of reservations is higher. In the industry, it is estimated that the amount of pre-reservation through three mobile telecommunications companies and self-sufficiency pre-reservation through retailers and manufacturers such as online malls will exceed 200,000 units. It is noteworthy that the amount of pre-reservation for the self-sufficiency system is more than three times that of the Galaxy S20.
Self-sufficient phones can be used by selecting a carrier of interest. The reason why the preference for self-sufficient phones has increased is the relatively expensive 5G plan. If you buy it through a carrier, you have to pay 5G, but you can use the LTE (4G) plan, which is lower than the 5G plan, for self-sufficient phones. Although sales have increased compared to the previous work, it is difficult to say that the results have improved significantly. This is because the amount of pre-reservation for the Galaxy S20 series last year was low at 70% of 2019 (Gala S10). Last year, the sales of the Galaxy S20 were low due to the high price and the aftermath of the novel coronavirus infection (Corona 19).
It is also praised that the response to wireless earphones (Galaxy Buzz Pro, Galaxy Buzz Live), which is provided free of charge if you make a reservation in advance, and the Galaxy Smart Tag, a location management accessory, were also good. The expansion of’Galaxy To Go’, a service that allows you to try out products for up to three days in advance, was tripled last year as a factor that attracted the attention of consumers.
However,’heating’ was pointed out as a problem among consumers who have used the Galaxy S21 Ultra through this service. In information technology (IT)-related online communities, there is a story that the temperature of the Ultra device has risen to more than 40 degrees Celsius when playing videos or games while charging.
In particular, it is pointed out that the heat phenomenon is noticeable next to the rear camera of the ultra model. This is where the application processor (AP), the brain of a smartphone, is installed. For this reason, there is controversy over whether it is an AP problem. Samsung Electronics said, “There was no problem when we tested it internally,” and “We are examining various possibilities because the results may vary depending on the usage environment.”
Reporter Choi Hyun-joo [email protected]