“Initial domestic sales are expected to exceed 20% of previous works”
[GSM아레나 캡처]
(Seoul = Yonhap News) Reporter Chae Sae-rom = There is a forecast that the sales volume of Samsung Electronics’ Galaxy S21 series, which will be released on the 15th, will increase slightly from the previous Galaxy S20 series.
According to a market research firm Counterpoint Research on the 14th, the Galaxy S21 is expected to sell about 28 million units worldwide by the end of this year after its launch on the 29th of this month.
Last year, sales of the Galaxy S20 series are estimated to have sold about 26 million units by the end of the year, and it is estimated that sales will increase by 7-8%.
“Samsung Electronics releases the Galaxy S21 more than a month earlier than usual, and Huawei’s gap due to US sanctions will positively affect sales,” said Lim Soo-jung, a researcher at Counterpoint. It is difficult to expect a large increase due to the extended period,” he predicted.
Samsung Electronics and domestic telecommunications companies are looking more positively on their initial earnings.
The overseas shipment price has not yet been announced, but according to the mobile communication industry, Samsung Electronics and the three telecom companies have confirmed the domestic shipment price of the Galaxy S21 at least 99,000,900 won.
Specifically, the Galaxy S21 costs 990,900 won, the Galaxy S21 Plus costs 1199,000 won, the Galaxy S21 Ultra 256GB costs 1452,000 won, and the Galaxy S21 Ultra 512GB costs 159,900 won. It is about 250,000 won cheaper than the previous game based on the basic Galaxy model.
This is the first time that Samsung Electronics has set a price of less than 1 million won among 5G flagship smartphones released in Korea, and the industry believes that Samsung Electronics has made up for the Galaxy S20 sluggishness.
In particular, for this reason, Samsung Electronics and telecom companies expect the Galaxy S21 sales performance this month, the month of release, to be 20% higher than that of the Galaxy S20 release month.
The Galaxy S20 series only sold 70% of the previous games due to the high price setting and the slowdown in the smartphone market caused by Corona 19.
An industry insider said, “As the Corona 19 situation is improving and the Galaxy S21’s shipment price is lowered, we expect sales to be better than the previous ones,” he said. said.
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2021/01/14 07:00 sent