‘Fur coats live in summer and air conditioners in winter’… Air conditioner stand

Shin, 41, from Gongdeok-dong, Mapo-gu, Seoul, went shopping for air conditioners last weekend. In the summer, the price is high and the installation period of the product is long, so it is to buy it in advance. The fact that air conditioners these days are equipped with an air-purifying function played a role in speeding up the purchase of air conditioners. When the yellow dust intensifies in spring, the air conditioner is planned to be used as an air purifier. Shin said, “As there is a saying that’Fur coats go to summer and air conditioners go to winter’, if you prepare in advance, there are various discounts and gifts, such as cashback, so we plan to get them in advance.

The big market of air conditioners, a representative summer home appliance, stood in a bitter cold wave. This is because home appliance makers are focusing on winter sales in order to disperse demand that surges in the summer. From the point of view of the company, there is no need to worry about sales in the summer when it is hot and sells well. Therefore, new product announcements are also concentrated in January and February.

This year, major home appliance makers are releasing new air conditioners for 2021. If you buy it in advance, you can enjoy a variety of free gifts and discounted prices. You don’t have to install it right away. You can make a pre-order and install it after the next month when the weather gets warmer. “Recently, air conditioners are attracting attention not as summer appliances, but as seasonal appliances, as they have various functions such as cooling, dehumidification, and air cleaning,” said Choi Young-joon, executive director of Samsung Electronics’ Household Appliances Division.

This year’s air conditioner has a beautiful design. In particular, there is a peculiar attention to color. Last month, Samsung Electronics unveiled the’Moopoong Classic’, which applied the customized home appliance brand’Bespoke’. The wind door panel can be changed to 5 colors depending on the interior or mood. Smarty blue, fun green, pink, satin gray, and satin beige.

The most expensive product,’Moopoong Gallery’, has an art panel at the bottom, so you can choose 10 colors at will. The price (based on the factory price) is 2.47 million to 3,700,000 won for Mupoong Classic and 3,700,000 to 6.54 million won for Mupoong Gallery, depending on the cooling area.

LG Electronics unveiled the’LG Whissen Tower’, which has changed its design in six years. The dual-style square air vents were replaced with one circle, and the color was white and rose with calming beige. There are 4 air guards that freely control the wind direction, so you can divide the space for cooling. For example, you can have different cooling settings for the living room and kitchen.

Winia Dimchae presents’Winia Wave Air Conditioner Color Edition’. The theme of famous overseas resorts is French Navy, Trevi Green, Maldives Blue, and Malta Green. Introduced various smart technologies. According to the operating time of the air conditioner, the internal drying time is set to remove mold and odor. There is also a baby care function for babies sensitive to cold winds. The shipping price is around 2 million won.

Carrier Air Conditioning plans to launch a new model of 2021 air conditioner as early as the 17th and carry out various customer promotions.

Companies bet out various benefits for’pre-purchase’ customers. Samsung Electronics will provide up to 300,000 points that can be used like cash by buying a new Mupoong Gallery air conditioner by the end of this month. Depending on the model, there is no additional installation cost.

LG Electronics will provide a cashback service of up to 500,000 won if the new Whissen Tower (including the existing high-end models) is purchased by the 31st of next month. However, it must be purchased at offline stores nationwide such as LG Best Shop. If you purchase the air conditioner and air purifier’LG Puricare 360°’ together, you can receive a cashback of up to 200,000 won.

Reporter Choi Hyun-joo [email protected]