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‘2021 F/W Seoul Fashion Week’ will be held digitally for 6 days from today to 27th. This Seoul Fashion Week will be hosted by the Seoul Design Foundation and transferred to Seoul, and the inside of Korea’s largest national museum and art museum will be the first runway stage.
A fashion show by Korean designers based on the National Museum of Korea’s Relics of the Three Kingdoms and the National Treasure No. 83, the National Treasure, the National Museum of Modern and Contemporary Art’s Lee Seung-taek and Yang Hye-gyu. It is spread all over the world. The stage of a fashion show full of Korean beauty that combines K-culture’s representative cultural contents and K-fashion is expected to attract the attention of the world.
Also, at this Seoul Fashion Week, places connected with the charm of Seoul will be transformed into runway stages. Mapo, Ichon, Yeouido, Gwangnaru, the Hangang district, and the cultural reserve base that was reborn through urban regeneration, all the representative attractions where you can feel the history, culture, and nature of Seoul.
Movie actor Bae Doona is going to be the public relations ambassador for Seoul Fashion Week. As Louis Vuitton models and Netflix works have made their faces known on the global stage, they are expected to play a role in raising the global awareness of Seoul Fashion Week. Bae Doona’s promotional video and major fashion show video will be sent to Times Square in New York, USA.
At the opening of the popular music including pansori, Inalchi of’Bum Coming Down’, which received the world’s attention, at the National Museum of Korea, and the finale is a DJ performance by Pe Guo, which is harmonized with the exhibition space of Lee Seung-taek at the National Museum of Modern and Contemporary Art.
On the other hand, there is also an opportunity to develop domestic and foreign markets that revitalize the domestic fashion industry, which has been stagnant due to Corona 19. The plan is to increase accessibility and maximize sales effects by running a B2B online order-order consultation’trade show’ between domestic designers and leading overseas buyers and’live commerce’ for general consumers.
As Seoul confirmed the possibility of a digital fashion show method with ’21S/S Autumn Fashion Week’ in October last year, when it introduced its first digital runway with Corona 19, this year it aims to reinforce the content and evolve it to the next level. In addition, Seoul Fashion Week will be directly hosted by the city from this year for more systematic support.
The three major programs of this 2021 F/W Seoul Fashion Week are’digital fashion show showing runway videos for each designer’,’one-on-one online order consultation between designers and overseas buyers’, and’live commerce selling designer clothes’.
“Seoul Fashion Week is a representative business that Seoul supports to revitalize the domestic fashion industry. Through Seoul Fashion Week, a global star brand such as BTS was created and this raises the status of the domestic fashion industry. We look forward to establishing itself as an active virtuous cycle.” “In particular, this year, the National Museum and Art Museum, which symbolizes cultural competitiveness, will be opened for the first time as a runway, and an attempt will be made to put’fashion’ into’city’ and’historical culture’. “We will do our best to promote Seoul’s urban brand, not just a fashion show, but also to achieve various tourism and industrial effects in the post-corona era.”
The runway video of 2021 F/W Seoul Fashion Week can be viewed from today on the Seoul Fashion Week website (htp:/www.seoulfashionwek.org), YouTube channels, and channels such as V Live, Naver TV, tvND, and TVING. The detailed schedule can be found on the Seoul Fashion Week website. [패션비즈=정효신 기자]
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