Shinhan Card distribution industry usage amount big data analysis result
“Corona 19 changes usage behavior even within the same distribution industry”
Due to the new coronavirus infection (Corona 19) pandemic, the time of consumption and the user base changed even within one distribution industry.
According to Shinhan Card’s big data analysis on the 3rd, the share of payments for delivery applications during lunchtime on weekdays decreased from 44% in 2019 to 9% last year, but the share of over 40s increased from 19% to 28%.
The share of payments less than 20,000 won during lunchtime on weekdays decreased from 17% to 9%, while the share of payments over 20,000 won increased from 28% to 36%.
In addition, the proportion of payments decreased by 3.6 percentage points (p) from 9 p.m. to midnight during the midnight snack, but increased 3.4 percentage points from 10 p.m. to 1 p.
Shinhan Card interpreted, “Previously, young people alone or two used food delivered, but last year, there seems to be a trend that more people in their 40s or more often use food delivered together when working at work or from home.”
The percentage of payments made during the rush hour (6-10 a.m.) at convenience stores dropped by 0.5%p, and rose 2.2%p in the rush hour (5-10 p.m.).
Related words (as of December) that are frequently mentioned along with convenience stores on social media are the 1st place’taste’ in 2019, the 2nd place’house’, and the 12th place’dinner’. ‘, 6th place’beer’ and 7th place’dinner’.
Shinhan Card estimates that as the number of consumers buying beer or light dinner at convenience stores increased, the time of use and the related word changed.
Looking at the share of the amount used by the weekend hours of hypermarkets, the share of the amount used between 10 and 13:00 and 18 to 21:00 in 2019 was 22.9% and 33.5%, respectively, but in 2020, it changed to 25.8% and 29.6%. The use was reduced.
A Shinhan Card official said, “Due to Corona 19, consumption behaviors change depending on the time of day in the same industry along with changes in the consumption industry, such as a lot more online consumption than offline affiliates, and consumption occurs in places close to home. “I can see.”
/yunhap news
Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution