Even the Chinese bibimbap… Vincenzo PPL tasted in continental capital

‘Vinsenzo’, who was triumphantly with a pleasant development and good performance from the actors, was engulfed in controversy with a Chinese-made PPL.

In episode 8 of the tvN weekend drama’Vincenzo’, which aired on the 14th, the scene where Hong Ja-young (Jeon Yeo-bin) handed a retort bibimbap to Vincenzo Cassano (Song Joong-ki) was spread. The setting to eat bibimbap in the office to handle a busy schedule is not a problem at all, but it is controversial that the brand is a Chinese brand that is difficult to obtain in Korea, especially because it is a traditional Korean food, bibimbap.

In particular, in a situation where Korean traditional clothes, Arirang as well as Kimchi are known as “Chinese traditional culture” in China, he said, “It’s Chinese food, even bibimbap, so it’s a way to provide a bit of luck.” There is even a voice coming out.

Bibimbap, which appeared in’Vinsenzo’, was produced by Chinese brand Zhi Guo as’domestic’ in China. It is known that Chungjungwon of Korea participated as a joint venture.

The bibimbap that appeared in’Binsenjo’ is’marbled stone pot bibimbap’. Korean dramas and K-pop are gaining popularity, and even Korean food is gaining worldwide attention. In a situation where there is concern about the availability of’Chinese’ food named’Korean’ as a result of this popularity, it came out from’Vinsenzo’ to PPL.

Also, among the products sold by the manufacturer, the name’Korean Kimchi Stone Pot Bibimbap’ is marked as’Korean Pao Chai’ in Chinese. There is not little half-heartedness.

China recently argued that kimchi was “originally derived from Chinese pickled food,’Pao Chai’,” so that products sold in China must be marked as’Pao Chai’, the expression’kimchi’.

Even Korea’s traditional culture is a situation in which antipathy has grown stronger in Korea at the arguments of Chinese celebrities and YouTubers, saying, “It is the culture of the ethnic Koreans, which is a minority in China. The PPL of’Vinsenzo’ points out that “no matter how important it was to cover the production cost, it was frivolous.” “It was almost better to eat maratang,” and there are many opinions, “Why are Korean food treated with Chinese brand PPL?”

This is not the first time tvN has been controversial over excessive Chinese PPL. In’Goddess Advent’, which aired earlier, the protagonists bought Chinese-style instant hot pots at convenience stores, and a billboard in a Chinese shopping mall, which was not serviced in Korea, appeared at the bus stop, which was controversial. The controversial hot pot is the same manufacturer as’Binsenjo’ bibimbap.

In recent years, China has emerged as a big hand in domestic pop culture content. There was a period of time when it had been stagnant with’Han-Haryeong’, but direct investment from China is also allowed in recent years as long as it is aired directly in China.

In addition to the PPL, Tencent in China invested 100 billion won in JTBC studios at the end of last year, and it owns shares in major entertainment companies as well as Naver and Kakao. Aichi, which has established itself as a top-notch OTT platform by broadcasting’My Love from the Star’ and’Descendants of the Sun’ in China, is producing’Jirisan’ as an original content, starring Kim Eun-hee, Jeon Ji-hyun, and Ju Ji-hoon.

Concerns are high over aggressive Chinese capital infiltration. As Taiwan’s popular culture content production, which was active until the early 2000s, was absorbed by Chinese capital, the domestic business completely collapsed. It has become a subcontractor of China. In Hollywood, there are also many worries about the quality decline, such as the controversy about the Disney movie’Mulan’, in which Chinese capital was invested.

Reporter Kim So-yeon, Hankyung.com [email protected]
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