Lotte Group Chairman Shin Dong-bin (left) and Shinsegae Group Vice Chair Jeong Yong-jin./Photo = Provided by each company
‘Distribution match’ Shinsegae(274,000 -1.79%)And Lotte will compete against each other at the opening game of SSG Landers and Lotte Giants, which will be held at Incheon Munhak Stadium on the 3rd. Ahead of the opening game, the two groups’ main business, ‘distribution’, is also showing a nerve war.
According to the distribution industry, E-Mart(169,500 +0.59%)And Lotte Mart are holding various discount events in hopes of winning their first match this year. E-Mart offers discounts on more than 500 kinds of items on the 1st to 4th of this month. Of these, only 80 products for the 1+1 event are available. They even named the event’Landers Day’ after the baseball team. An official from E-Mart said, “We plan to hold a Korean shopping festival that is comparable to Black Friday in the US, Gwanggun Festival in China, and Boxing Day in the UK.”
Photo = Provided by E-Mart
The Lotte Mart discount event is also challenging. Lotte Mart also sells’Giant Abalone’ and’Large-capacity Jujube Tomato’ at half price compared to the market price considering the name of the baseball team. Giant abalone is about 100g per head, twice the size of normal medium-sized abalone (approximately 55g). Large-capacity jujube cherry tomatoes are 2.3kg, more than double the standard cherry tomatoes standard 1kg. In particular, this is the first time that Lotte Mart is holding an event related to a baseball team game.
The two groups of baseball marketing are also being conducted on online channels. Shinsegae Group’s integrated online mall, Sup.com, supports publicity by posting an E-Mart leaflet on its website during the’Landers Day’ event. In addition, SSG Landers is raising the cheering fever by holding a lottery event that pays 10,000 won of shrug money by drawing 559 consumers who left a message of wishing for victory.
Lotte On, the integrated online mall of the Lotte Group, is holding a banner that says’Take over and come’ on its website to pray for the victory of the Lotte Giants. /Photo=Lotteon capture
Lotte On, the integrated online mall of the Lotte Group, is holding a banner that says’Take over and come’ on its website to pray for the victory of the Lotte Giants. 1111 consumers who wrote comments supporting the Lotte Giants on the Lotte On event page will be drawn and presented with a 7-Eleven 3,000 won mobile gift certificate. ‘1111’ means to pray for the Lotte Giants’ first place.
It is also noteworthy how the two distribution groups connect baseball and distribution to create a synergy effect after the opening game. In particular, Jung Yong-jin, vice chairman of Shinsegae Group, recently appeared in a surprise appearance in the’SSG Landers Support Chat Room’ of the Club House, a voice-based social network service (SNS), and’sniped’ that Lotte could not properly connect baseball and distribution.
An official in the distribution industry said, “Amid the economic contraction due to the novel coronavirus infection (Corona 19), the atmosphere seems to be reversing as large retailers are competing.” There is a growing interest in catching it,” he said.
Reporter Lee Mi-kyung, Hankyung.com [email protected]
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