Even advertisements on VOD of’pay my money’… 16.12 seconds ad time per flight

It turns out that you still have to spend time watching commercial advertisements even though you watch VOD on ‘My Money Naesan (I gave my money and I bought)’.
According to the ‘2020 Paid Broadcasting Service Quality Evaluation Results’ announced by the Ministry of Science and ICT on the 23rd, the total commercial advertisement time included in one side of paid VOD was an average of 16.2 seconds. This is a decrease of 3.48 seconds compared to last year, but it is still high considering that it is a service that is used through separate payment after signing up for a monthly product. In particular, the commercial advertisement time was 21.6 seconds in IPTV, which was higher than that of cable TV (12.83). However, CMB eliminated advertising time with ‘0 seconds’, and SKB (IPTV) reduced the advertising time by half compared to last year with 15.85 seconds.

KT model introduces live VOD of Kim Ho-jung concert that can be seen on Olleh TV and season. [사진 KT]

It was found that the average number of real-time channels representing content diversity was 261.6 and the average VOD was 34,559. As for the number of real-time channels, IPTV was the largest with 281, cable TV was 255.8, and satellite broadcasting was 233. As for VOD, IPTV was 36,326 and cable TV was 33,498. The operator that operates the most real-time channels was KT (312). In addition, it was found that Delive (49,223) was the largest provider of VOD numbers. Channel switching time averaged 1.3 seconds, the same level as last year. IPTV is 1.09 seconds, cable TV is 1.4 seconds, and satellite broadcasting is 1.48 seconds.

LG U+ IPTV. [LG유플러스 제공]

User satisfaction averaged 60.1 points, similar to last year’s (59.8 points). In terms of service level, the satisfaction level of installation (65.1) was the highest, while the satisfaction level of subscription (53.1) was the lowest. By business operator, LGU+ (64.2 points) showed the highest user satisfaction.

“The quality is improving with the quality evaluation effect introduced in 2018,” said Song Jae-seong, the Ministry of Science and Technology’s Broadcasting Promotion Policy Officer. Said.

Reporter Kim Kyung-jin [email protected]