Hankyoreh’Naver News Channel’ Captured
“The title was so cute, so I came in to read the article ㅋㅋㅋ” (sjin****) “The reporter’s sense haha The title is very cute” (kest****) “Thanks to the article, the children wore well padding. Thank you for the helpful news :)”(bonb***) Recently, there was a digital article that readers enjoyed reading. These are the portal comments on the article. There is also a number of hundreds of thousands of views, but “ㅋㅋㅋ” I was much more happy with the comment box with so many laughter. Shin-Young Kim, a comedian of’Drip Craftsman’, mentioned the title of the article in the opening comment on March 2nd of the radio broadcast (Cultural Broadcasting). What article? It was a weather forecaster. ‘Near, don’t put that padding on… From tomorrow, rain 100㎜, heavy snow 50㎝’.
It seems to be the first’friendly reporters’ to write about the title of the article. Hello, this is Jinhee Seok from the Digital News Team. From April to October last year, I wrote articles on the Saturday edition team. Right now,’Oh, don’t put that padding on… ‘I work on a team that writes the title of the same digital article, picks a picture, places the article, and manages the official Twitter and Facebook accounts. In a digital space where there are so many voices that it is difficult to find’audible voices’, we strive to convey a voice that touches vividly like touch. This weather forecast was for February 28th. Shall we look at the first title picked by the reporting department at the time? ‘A maximum of 100㎜ rain in the metropolitan area on the 1st and 2nd days, and a maximum of 50㎝ heavy snowfall in Yeongdong, Gangwon’. It was a knight that looked mediocre, but there were a few reasons that weren’t common.
Hankyoreh’Naver News Channel’ Captured
First of all, this article was predicting’reverse weather’. February 21-28 was a period when the average temperature never dropped below zero, and on the 21st, the highest temperature reached 17.4 degrees Celsius (Seoul standard). However, it is raining up to 100mm in the metropolitan area, especially when the temperature drops below zero, and it snows as much as 50cm in Gyeonggi, Gyeongbuk, etc. in Yeongdong, Gangwon-do… . I also recalled the experiences of those who suffered from heavy snowfall in January. Once again, the cold and heavy snow that couldn’t be guarded were at the heart of this news. Also, although not covered in this article, the sudden heavy snowfall in March cannot be irrelevant to the climate crisis. It was the point of the March 1st holiday and even the opening of school was ahead. The site of a digital reporter is a digital space. While running an SNS account, I remembered an article I read one day. The story that the child who couldn’t go to the playground and who was only at home eventually burst into sorrow and cried. They say they’re going to school… . I was sick because of the weather. I couldn’t be satisfied with the original title,’Faithful but Decent’. After three minutes of full-time brain activity, two letters came to my mind. There are moments when a frozen part of my mind melts and becomes tears. I really wanted to be able to parodies such a movie. Then, using the’same mind’ of many who were worried about whether to put padding in the warmth of early spring as an edge, I grabbed it. .) Padding is more than a winter clothing. It is a means of survival in winter with a temperature of minus 30 degrees Celsius, as well as a’transportation’ that allows people like me who do not have a car to move even in the cold. So, if a specific, eye-catching, precious (!) word called padding was used in this title, I decided that the power to move the mind would be much stronger. “The title of the article is so cute ㅋㅋ I frown because of the title, but I read this article because of the title.” (sori****) “I am not the only one who came in after seeing the title. There will be many cases when you see the title of various aggro articles and then smile at the title of this article” (zja2****) when you see the title of the article, you are “frowned”. A distorted title, a malicious title, a title that does not faithfully contain the text, a so-called’fishing’ title. I think this title has had a great influence on the decline in media credibility. I reflect. I spent about 4 years in the digital sector. There are things that I save more and more. Readers recognize decent titles. Don’t miss out on high-quality articles. Above all, he wants warm communication. I’ve learned from readers that small, nameless moments of good will and respect make life go forward. This was the hot response you sent to the digital article of’The Homeless and Gentleman at Seoul Station’ last January (photo Baek So-ah, editor Lee Jae-myeong), and this title, which worried about your padding, was like that. Today, we will continue to look for content and titles that we can learn and read “with a smile”. Next winter, until you take out the next winter padding!
By Seok Jin-hee, staff reporter