[천지일보=황해연 기자] It was found that the online food market last year enjoyed the largest boom in history due to the new coronavirus infection (Corona 19).
According to the National Statistical Office and the food industry on the 15th, the amount of transactions in the online food market last year was 43.4 trillion won, an increase of 62.4% from the previous year. This is analyzed because the non-face-to-face consumption trend has also become clear in the food market.
The amount of transactions in the online food market surpassed 20 trillion won to 26 trillion won in 2019 and exceeded 40 trillion won last year. This is the sum of Internet and mobile shopping transactions for food and beverages, agricultural, livestock, aquatic products, and food services (delivery services such as pizza, chicken, etc.).
Of these, food service transactions increased 78.6% to 17.4 trillion won, and agricultural, livestock, and fishery products rose 71.4% to 6.100 trillion won. Beverage and food products increased 48.3% to 19 trillion won.
In the case of transaction method, mobile shopping transaction amount increased 70.0% to 3.5 trillion KRW, and Internet shopping transaction amount increased 36.5% to 8,300 billion KRW.
Accordingly, food companies are also strengthening their online business.
Shinsegae Food said that in the second half of the year, it plans to develop convenience meals in collaboration with restaurants famous for meat and sell them online. In addition, it plans to increase the number of small packaged meat convenience food products sold online this year from 23 types to 30 types.
In the past, it was common to check freshness and buy meat directly at offline stores such as hypermarkets and butchers, but this is due to the phenomenon of increasing online purchases due to Corona 19.
Dongwon Group consolidated its online sales organization this year. The existing Dongwon F&B Online Business Department’s food shopping mall (Dongwon Mall), Dongwon Home Food’s HMR Business Department’s online shopping market (The Side Dish &), and Dongwon Home Food’s Geumcheon Business Department’s Livestock Online Mall (Geumcheon Meat) were integrated into the Dongwon Home Food Online Business Division. Is running.
In December last year, Yakult Korea launched an online integrated platform’Freddit’ that significantly expanded its online mall’High Fresh’ to sell dairy products, health functional foods, fresh foods, cosmetics, and household goods.
CJ CheilJedang has reorganized the paid membership system of its official online mall (CJ The Market). Purchasing benefits have been expanded, the sign-up barrier has been eased, and exclusive discount events have been increased from twice a month to four a month. In addition, it plans to open’Studio the Market’.
Samyang Foods introduced the’Samyang Super Snack Pack’ consisting of Samyang Foods’ ramen and snacks at the online mall (Samyang Flavor Shop) as the Zipkok’s snack consumption increased.
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