[서울파이낸스 김희정 기자] The insurance industry is declaring customer-centered management one after another about two weeks before the enforcement of the Financial Consumer Protection Act (the Gold Soil Act) on the 25th. It is strengthening its will to protect financial consumers by focusing on education to prevent incomplete sales.
According to the insurance industry on the 12th, Heungkuk Life Insurance held the’Financial Consumer Protection Practice Resolution Contest’ on the previous day as part of customer-centered management for consumer protection. The resolution contest was held to solidify the willingness of executives and employees to observe and practice the prohibition against law. In the presence of CEO Park Chun-won and other executives, the ’10 Commandments to Practice Financial Consumer Protection’ was announced.
Hanwha Life Insurance held a’Financial Consumer Protection Charter Pledge Ceremony’ at the 63 Building in Yeouido, Seoul on the 10th, and received a non-face-to-face agreement with all executives and staff members to practice the law. They must complete the online training course,’Complete Conquest of the Law’ by the coming 24th. The curriculum included key contents related to the Prohibition Act, such as the purpose of enactment and six sales principles, right to know the right to terminate illegal contracts, and the status of fines for negligence in case of violation of the law.
At the beginning of this month, Shinhan Life Insurance and Orange Life revised the Charter for Insurance Consumers and held a’complete sale declaration ceremony’, and are currently operating the process of internalizing the gold law for all executives and employees and planners. △Proceeding training courses for employees to complete the gold law law △Establishment of the gold law seller qualification system for designers and opening a training course for mandatory completion of the gold law law.
Shinhan Financial Plus, a Shinhan Life Seller Company (GA), held a’Consumer Protection Complete Sale Declaration Ceremony’. This is the first time in the GA industry. The’Chart for Insurance Consumers’ has also been enacted, reflecting the major ideologies related to the law and consumer protection. Shinhan Financial Plus also established the Consumer Protection Headquarters during reorganization earlier this year.
Samsung Life, the No. 1 company in the industry, established a consumer protection office this year, and strengthened customer-centered management by expanding customer panels to listen to customers’ opinions and establishing customer rights and interests protection departments. The size of the online and offline customer panel has been expanded from 700 last year to 800 this year. The customer panel system, introduced for the first time in the financial sector in 2004, is a system to listen to various opinions of customers through product and service experience activities and surveys, and to reflect them in management.
Kyobo Life launched the’Nice Kyobo’ campaign to establish a consumer-centered insurance business culture. The headquarters of Kyobo Life Insurance will improve various systems and processes to support the practice of full subscription at the site, and at the site, it is a plan to actively implement key initiatives such as △Knowing the Law on Law △Keeping the 3 Basics △Accurately explaining the contents of the guarantee.
The reason insurance companies shout out customer-centered management and focus on training to prevent incomplete sales is because the level of punishment for violations of the prohibition law has been greatly strengthened. When the Financial Services Act enters into force from the 25th, the six sales regulations (conformity principle, adequacy principle, duty to explain, prohibition of unfair business, prohibition of unfair solicitation, and advertisement) must be observed when selling financial products. If this is violated, penalties and punitive penalties are imposed on sellers, but the penalty and penalties have increased by about twice as much as before.
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