The dominant outlook is that the discussion on Apple cars between Hyundai Motor Group and Apple is not broken.
On the 8th, the three Hyundai Motor Group companies, including Hyundai Motor Company, Kia, and Hyundai Mobis, announced on the 8th that they are not conducting discussions on the development of autonomous vehicles with Apple, through an inquiry disclosure by the Financial Supervisory Service.
As the news came, shares related to Hyundai Motor Group are falling all at once. Hyundai Motor Company is trading at 235,000 won, down 5.61% from the previous day at 11 am on the 8th. Kia and Hyundai Mobis are falling 13.2% and 8.51% to 88,000 won and 322,000 won, respectively.
Industry experts have come up with an evaluation that “we should not be too concerned” about the Hyundai Motor Group’s disclosure.
Lee Ho-geun, a professor at Daedeok University, said, “The negotiations on the Apple car between Hyundai Motor Group and Apple should be viewed as halted, but it is difficult to say that it is broken.”
Professor Lee said, “The stock price may fall due to the disappointment of the inquiry disclosure, but the Hyundai Motor Group has already achieved considerable future car technology and is ranked third in sales in the world.” I predicted that there was enough.
Cha Young-joo, director of the Wise Economic Research Institute, said, “The negotiations between Hyundai Motor Group and Apple should be viewed as cessation, not breakdown. In the future, there is a possibility that negotiations between the two companies will take place again.
However, Mr. Cha said, “Kia’s stock rose from the average of 70,000 won to 100,000 won within a short period of time reflecting market expectations for Apple cars. It seems unlikely that it will rise again. Apple’s bubble should clear up quickly.”
Related Articles
[조재환의 카테크] ‘Apple car shock’ worrying premature prediction
“Apple-Hyundai Motors suspend negotiations for Apple car”
[2보] Hyundai Motor Group’s three companies announced that “there is no discussion with Apple for autonomous vehicles”
[속보] Hyundai-Kia Motors “We are not conducting discussions with Apple for autonomous vehicles”
Professor Jeong Gu-min of the Department of Electronics Engineering at Kookmin University said, “Negotiation between Hyundai Motor Group and Apple will still be underway within the NDA.” I said. In the event of a fire in the battery of an Apple car electric vehicle, it is evaluated that it is ideal to go with shared responsibility rather than one responsibility.
Apart from the Apple Car negotiations, Kia plans to unveil its future brand strategy by holding CEO Investor Day online on the 9th.
