GS25’Golden Socoin’ sold out of 5,000 money for 3 days
Gold is popular as an investment-worthy gift… Consumption for yourself
Gold mask straps and stone rings appear
‘Golden Socoin’ of 10 pure gold sold by GS25. GS Retail offer
The pure gold products presented by convenience stores as a unique New Year’s gift are continuing a’sell out’ march. Convenience stores that go beyond shopping alternative channels to department store shopping areas are flooded with gold these days.
GS25 announced on the 26th that it sold out three limited edition’Golden Socoins’ designed with a cow character and a lucky bag in 3 days. The total weight of gold sold was 5,000 money (18,750 g, 3.75 g for one money), and the amount exceeded 1.6 billion won.
GS25 also introduced 7 types of mask straps (strings) worth 150,000 won in 14K gold (58.5% gold) in limited quantities. From the 1st of next month, it plans to introduce and sell 3 types of Golden Socoin products that were sold out early, with about 2,000 money added.
GS25 prepared gold as a gift product every holiday, but this year, consumer reactions are particularly hot. Among the sales of New Year’s gifts ordered through the catalog on the 5th and 24th of this month, precious metals grew 13 times compared to the same period last year.
Earlier on the 18th, Emart 24, which released a set of 10 gold bars worth 2.85 million won, succeeded in selling out for two consecutive days. On the first day, 20 gold bar sets were sold out within 3 hours of pre-sale, and 50 additionally prepared the next day ran out of quantity around 5 pm.
E-Mart 24 will sell 150 sets of 10 gold bars, 150 sets of 1 money, and 40 sets of stone rings for a week until the 31st, and will consider additional sales when the quantity is used up early.
Recognition of’safe means of investment’… Corona era, as a gift for me
E-Mart 24 model is introducing gold gift sets such as gold bars. Provided by Emart 24
The industry interprets it as an ultra-high-priced product at a convenience store, but it is recognized as a gift with investment value in the’new normal era’ where infectious diseases become everyday and uncertainty is strong. It is said that the psychology of expressing the heart with a unique and precious gift, including the regret of not being able to meet parents or relatives due to the spread of Corona 19, was at work.
In fact, as the value of gold and silver as a safe asset increased amid the Corona 19 crisis, in early August of last year, it reached an all-time high, exceeding $2,000 per ounce (28.35g), and was adjusted.
On the one hand, there is an analysis that it is a kind of self-directed consumption, spending money for one’s happiness. A GS Retail official said, “It seems that the spirit of trying to appease the depressed mind from Corona 19 with the items that we normally wanted was at work.” Explained.
Sora Lee reporter [email protected]
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