[미디어SR 길나영 기자] This year, pre-order sales for the Lunar New Year hit an all-time high thanks to premium gift sets.
On the 31st, E-Mart and SSG.com analyzed the sales of pre-booking gift sets for this year’s New Year’s Day, and found that E-Mart and SSG.com increased set sales by 53% and 97.1% compared to the previous year’s pre-booking period. In particular, this year’s pre-reservation sales are the highest during the pre-reservation period for Lunar New Year, drawing attention.
During the pre-reservation period, E-Mart and SSG.com’s New Year gift sets showed strong sales. It is analyzed that sets priced at more than KRW 100,000 recorded a large increase in sales, leading to an increase in overall gift set sales.
First, sales of premium sets at a price of 200,000 won or more increased significantly. This is interpreted as an increase in the demand for sending expensive gifts instead of being unable to visit directly as the atmosphere of the non-face-to-face holiday spreads due to Corona 19.
In addition, as the Untact New Year’s Day is expected and homecoming expenses have decreased, the cost can be interpreted as being reflected in the gift set.
As a result of Emart’s analysis of gift set sales for 36 days from December 24, 2020 to January 28 of this year, sales of premium gift sets of over 200,000 won increased 79.8% compared to the same period last year, proving the strength of premium sets. appear.
SSG.com also saw a 212.8% increase in sets of over 200,000 won, leading to an increase in overall gift set sales.
E-Mart recognized in advance that premium sets were strong, and increased the quantity of premium gift sets this year. Among the E-Mart gulbi sets, we have increased the volume of the popular luxury gold chamgulbi No. 1 and luxury gold Yeonggwang chamgulbi no.
Premium livestock sets of 300,000 won or more, such as the Peacok Hoengseong Livestock Korean Beef 1++ Ribs Set and the Picoque Hoengseong Livestock Korean Beef 1++ Grilled No. 2 Set, also increased the amount of preparation by 30% compared to last year’s New Year.
In addition, fresh sets priced at 100,000-200,000 won gained popularity as the limit for agricultural, livestock and livestock gift sets was raised. This year’s New Year, as the cap on futures for agricultural and livestock products was adjusted to KRW 200,000, the sales of fresh gift sets in the range of KRW 100,000 to KRW 200,000 increased significantly.
In the case of vegetable sets such as E-Mart ginseng and Deodeok, which are mainly sold in sets of 100,000 to 200,000 won, sales increased by 678.8% compared to last year. Livestock beef sets also increased sales by 25.9%, and fisheries sets such as gulbi also recorded high growth of 92.1%.
SSG.com also saw a huge increase in sales of fresh food sets in the range of 100,000 to 200,000 won. The fruit set priced at 100,000-200,000 won increased 253% compared to the previous year, the seafood set increased 212.6%, and the meat set increased 277.8%.
E-Mart Marketing Manager Choi Hoon-Hak said, “Amid the strong sales of premium sets and the ease of the limit on agricultural and livestock products, the sales of pre-booked gift sets have increased significantly. We will present a quality gift set that our customers can satisfy.”
On the other hand, E-Mart and SSG.com will start selling the New Year gift sets starting this week. Pre-order sales will end on the 1st of next month, and gift sets will be sold in earnest at stores nationwide starting on the 2nd of next month.
An official from E-Mart told Media SR, “For this set, we have prepared more than 1,000 gift sets, including fresh sets, processed and living sets, etc.,” and said, “When purchasing with an event card, a gift certificate or discount benefit of up to 500,000 won per price is provided. “We will provide it.”
SSG.com also started selling this set, including 6,000 types of’Direct Delivery’ products that are delivered within 2 to 5 days after ordering, and 400 types of’Jungdam’, an exclusive gift brand jointly planned and released with partners, and SSG Food Market online exclusively. It introduces differentiated products such as 40 kinds of products for sale.
In addition, limited-order special gift set products will also be introduced through the’Obanjang’ corner, which holds time deals from 9 am every day.