Input 2021.03.09 19:23 | Revision 2021.03.09 19:24
The acceleration of’blood alliance’ since the meeting of Jeong Yong-jin and Lee Hae-jin in January
According to the investment banking (IB) industry and distribution industry on the 9th, E-mart (139480)As early as next week, Naver and Naver plan to exchange shares worth 250 billion won by signing a mutual stock exchange agreement. It is interpreted with the intention to create synergy in the field of e-commerce by combining the capabilities of the two companies, which are both distribution and platform powerhouses.
The industry believes that the’blood alliance’ has emerged as vice chairman Jung Yong-jin of Shinsegae Group and Hae-jin Lee, Naver Global Investment Manager (GIO) met in person in January to discuss business cooperation. On January 28, Vice Chairman Jeong visited Naver headquarters in Seongnam-si, Gyeonggi-do with Kang Hee-seok, CEO of E-Mart and SsG.
If the stake is exchanged, E-Mart will be able to increase the competitiveness of online shopping mall SSG. Who previously formed a clan with Naver CJ Logistics (000120)And logistics cooperation is also expected to become possible. In October last year, Naver exchanged a stake worth 300 billion won with the CJ Group to form partnerships in the fields of platform, logistics, and content.
Naver is also expected to strengthen its fresh food service through E-Mart. Naver launched the’Shopping’ service in August of last year and cooperated with Homeplus, GS Fresh Mall, Nonghyup Hanaro Mart, and Hyundai Department Store Food Center.
An official of Shinsegae Group said, “It is correct that the two companies cooperate, but the specific details have not been decided.” Naver said, “I can’t confirm it.”