[라이센스뉴스 정재혁 기자] As Corona 19 continues, the number of customers looking for frozen food is increasing as the time to stay at home increases.
E-Mart 24 announced on the 21st that as a result of analyzing the sales of frozen food (frozen HMR, pizza, dumplings, desserts, etc.) in the second half of last year, it increased 38.7% from the previous year. This is more than three times higher than the sales growth rate in 2019 compared to 2018, which was 12.3%.
Frozen foods are very popular because they can be stored for a long period of time, so they can be purchased at once and taken out whenever necessary.
As a result, E-Mart 24 believes that the popularity of frozen food will continue, and will start selling three types of pickoque frozen desserts from the 21st. The newly launched products are three types of cakes (milk cake, carrot cake, and chocolate cake) from the premium dessert brand’Mamolo’.
‘Milk Cake’ increases the milk content, so you can feel the taste of a rich milk cream, and you can make your own cake by decorating it with fruit or chocolate on a pure white cake without decoration.
‘Carrot Cake’ has a thick cream cheese on top of a carrot muffin with cinnamon flavor added, and there are two cakes of suitable size to be eaten with one hand. For chocolate cake, you can feel the luxurious sweetness of Belgian chocolate on a moist muffin.
Frozen desserts do not need to be cooked separately, and can be enjoyed immediately after natural defrosting (30 minutes to 1 hour at room temperature, 1 to 3 hours in the refrigerator). It is possible.
Yoo-jin Lee, senior buyer of the daily team at E-Mart 24, said, “With the increasing number of customers refraining from going out and eating with Corona 19, frozen foods that have been kept for a long time are gaining popularity. “We are planning to introduce a variety of dessert products as demand is expected to increase.”