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| On the afternoon of the 12th, SK Wyverns players are happy with trophies at the ‘2018 Professional Baseball Shinhan Bank Mycar KBO Korea Series’ championship ceremony held at Jamsil Baseball Stadium in Songpa-gu, Seoul. 2018.11.13/News1 photolee@ © News1 |
In connection with Shinsegae Group’s acquisition of SK Wyverns, Ebest Investment & Securities said, “We believe that it is possible to target generations that will lead consumption in the future in terms of marketing.”
In a report on the 26th, O Lin-ah, a researcher at E-Best Investment & Securities, said, “The mainstream of the professional baseball spectators is in the 20s and 30s, and the female audience is also increasing.”
According to Shinsegae and SK Telecom, Shinsegae Group is discussing the acquisition of SK Wyverns baseball team. The parent company of Shinsegae Group’s baseball team is known to be E-Mart.
Researcher Oh explained, “In 2016, vice chairman Jeong Yong-jin of Shinsegae Group predicted that the future competitors in the retail industry will be theme parks or baseball fields at the opening ceremony of Starfield Hanam.”
He said, “If the acquisition is successful, it is expected that the offline platform will be able to combine functions such as experiences and experiences with the existing Shinsegae Group distribution channels.”
The amount of SK Wyverns’ acquisition has not yet been disclosed. The Doosan Bears team value calculated by Forbes Korea is 1907 billion won (market value of 37 billion won, stadium value of 100.9 billion won, etc.).
SK Wyverns is 100% owned by SK Telecom, with annual sales of 56.2 billion won, operating loss of 620 million won and net loss of 860 billion won in 2019.