One of the effects of the novel coronavirus infection (Corona 19) is that the previously taken for granted business formula has become useless. One of the positive aspects of this’black swan’ class shock is that it has accelerated changes in the market. Some experts say that Corona 19 has increased the speed of change in the industry by about five times. Considering the fact that the four major groups, including Samsung, Hyundai Motors, SK LG, are changing rapidly like startups, it doesn’t seem to be wrong.
The hotel industry is one of the representative industries experiencing a tremendous pace of change. In order to overcome the unexpected shock of the interruption of overseas travel, luxury hotels are also trying to quickly transform themselves. A representative example is that Lotte Hotel Seoul, located in the middle of downtown Seoul, has decided to sell’Once in a Life’, a long-term life product, from the 15th. This is an example that shows that the hotel industry can change from’housing’ to enjoy a vacation at a hotel to’working’ that combines work and recreation.
The product launched by Lotte Hotel will be available from the 15th to July 15th. The 14-night product is available for 2.5 million won (180,000 won per additional night), and the 30-night product is 3.4 million won (130,000 won per additional night). One of the main benefits is that you can add breakfast at the buffet restaurant La Seine to 308,000 won for 14 nights and 660,000 won for 30 nights.
A Lotte Hotel official said, “As the industry’s first’drive through’ check-in service has now become the basic service of hotels, we are focusing on developing various products for our customers’ new daily lives. In response to the increasing demand for long-term stay products from foreign companies, we launched products that include no-frills benefits such as laundry service.” Guests with this package will enjoy daily housekeeping, shirts, underwear and socks laundry, as well as free parking. There is also a fitness and access to a private lounge with a swimming pool and microwave.
Shilla Stay first started the product’live for a month’ in the second half of last year. Package users are provided with a’Living One Month Coupon Book’, which is carefully selected for the benefits necessary to live for one month. The coupon book contains essential benefits such as 5 50% discount vouchers once a day for breakfast, lunch, and dinner buffets, and 5 free vouchers for printing once a day.
The’Silla Stay One Month Live’ package consists of a minimum of 14 nights to a maximum of 30 nights in a room (select the number of days of stay), a coupon book to live a month, HDMI cable rental, and 1 Hahapone Forest Hobby Kit. Shilla Stay is available at 12 hotels nationwide (Gwanghwamun, Mapo, Seodaemun, Yeoksam, Seocho, Guro, Samsung, Dongtan, Cheonan, Ulsan, Haeundae, Jeju) until April 30 this year.
The Andaz Hotel in Apgujeong is turning the crisis into a great moment by maximizing’housing’. Andaz Seoul Gangnam’s ‘4 Person Roomcock Hocance’ package, which has been introduced since last year, is so popular that there are no seats on the weekends.
The’Guys Night Out’ package for men is a product launched in November last year, and includes a bottle of Gragoose vodka and beer, hangover reliever and French fries per night in the Andaz Suite or Balcony Swirl Room. It consists of Gangnam Burger, Fried Egg, Vanilla Shake, and Ice Americano. ‘Sokpuli’ room service breakfast set, etc. are provided as package benefits.
The’Lady’s Night Out’ package for women was unveiled in April of last year. Ladies’ Night Out Package includes one night in the Andaz Suite, a bottle of sparkling wine set in the room and a special cake, a welcome signature cocktail at Jogakbo Cocktail Bar (3-6 pm, up to 4 people), and food and drink worth KRW 30,000. Credits, a 50% discount for 2 breakfasts at Jogakbo, and 50% discount for additional breakfasts.
Both packages are standard accommodation packages for 4 people and can be stayed in the late 400,000 won. An official of Andaz Hotel said, “Since launch, the package has maintained a steady sales volume to occupy more than 80% of the weekend share of the suite every week.” “It is thanks to the increase in preference for private meetings and the recognition that the cost performance is excellent as it is possible to enjoy a hocance in the range of 100,000 to 150,000 won when paid separately by 4 people.
Reporter Park Dong-hui [email protected]