Dramatic increase in color expression range with optimal HDR implementation and WCG technology.
[디지털경제뉴스 최종엽 기자] Dolby Laboratories has been selected as the winner of the 72nd Technology & Engineering Emmy Awards by The National Academy of Television Arts & Sciences.
It was highly praised for its dramatic increase in the range of color expression with the optimal HDR (High Dynamic Range) implementation and high color reproduction (WCG (Wide Color Gamut)) technology through dynamic metadata.
HDR has revolutionized the way you experience movies and TV shows at home or on the go. In particular, Dolby has made innovations in HDR dynamic metadata and WCG, and through advanced HDR solutions such as Dolby Vision, it supports consistently providing the best video experience on a variety of devices, from TVs to smartphones.
HDR and WCG, combined with dynamic metadata, are regarded as the most advanced technologies in history in the field of image quality, and are leading the leap of the entertainment industry by providing realistic image quality to millions of consumers around the world.
Since the release of Dolby Vision Dynamic Metadata in 2014, creators have been able to share artistic expressions with consumers as they intended. The success of Dolby Vision depends on how it applies to all stages of content creation, delivery, and playback.
Leading companies such as Amazon, Apple, LG, Microsoft, Sony, TCL, and VIZIO are releasing hundreds of millions of Dolby Vision-enabled home appliances. Thousands of movies and TV dramas produced through Dolby Vision by world-class production studios and creators are now available to consumers daily through popular streaming services such as Apple TV+, Disney+, Netflix, Voodoo, and Tencent.
Dolby is continuously advancing the video field through new innovations in video quality such as Dolby Vision IQ. Dolby Vision IQ extends the benefits of Dolby Vision beyond HDR by smartly providing perfect images anytime, anywhere using the TV’s ambient light sensor and Dolby Vision’s dynamic metadata.
In addition to movies and TV, Dolby Vision is changing the fields of next-generation gaming, live sports, and user-generated content (UGC).
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