[서울경제TV=서청석기자] Devsisters, who continued their high-altitude march with the release of the new mobile game’Cookie Run Kingdom’, stopped running the cookies, which were running well due to inexperience in operation.
As of 12:23 p.m. on the 29th, Devsisters’ share price is recording 31,500 won. At one time during the week, it was pushed to -17% and dropped 29,000 won, breaking the 30,000 won line. Devsisters, who had not been able to release such a new game, may have come out due to a sharp rise in the stock price due to the expectation that Devsisters will release a new game’Cookie Run Kingdom’ utilizing its popular IP Cookie Run, but the timing of the stock price drop is strange.
As of 12:21 pm on the 29th, the stock price of Devsisters is recording 31,500 won.[사진=네이버금융 캡처]
The closing price of Devsisters on the 28th fell 10.05% from the previous day, showing a sharp decline. This day is also the day when a product design error was discovered in’Cookie Run Kingdom’. When a user with certain conditions purchases a paid item in the game, there is a situation in which mileage is obtained infinitely. The gap between users who perceived such system design errors and those who did not, despite being a game a little past a week after its release, has already widened so that it cannot be caught up.
In addition, Devsisters is thinking twice about the originality of users due to insufficient coping. Devsisters, after recognizing the product design error, conducted the so-called’submarine patch’, which randomly applied the patch on the 28th without prior notice to users. After the patch progressed, I only posted a post called’Mileage Shop Renewal Guide’ through the official cafe around 10 pm, but did not provide an explanation for this. After the controversy over the issue, the Devsisters posted an apology on the 29th at around 3 am, explaining the related issue in a hurry and that the issue was urgent and had no choice but to notify after the patch.
There is no excuse for not being aware of the product design error for more than a week after the game was released, and that the submarine patch was in progress. In particular, in the case of a product design error, it is not clear what actions to take in the future because the in-game bug was not exploited. This is because most of the users who purchase multiple items with infinite mileage through product design errors are’nuclear billing machines’ who have already invested a lot of money in the game. If the Devsisters impose sanctions against them, the users who are subject to the sanctions can only be repressed because they enjoyed the game according to the simple system design, not the bug. In addition, the Devsisters side is inevitable to incur profitable losses due to the departure of billing users. On the contrary, if the sanctions are not given, it is impossible to overcome the deepening gap between users, and it is inevitable that not only billing users but also general users are inevitable.
Part of the financial statements analyzing the annual performance of Devsitters [사진=네이버금융 캡처]
Devsitters is a one-top game company with Cookie Run IP, which has no major work other than Cookie Run, and has been struggling with deficit after listing in 2014. Last year, the game industry as a whole benefited from Corona 19 and temporarily turned to surplus, but it is only temporary. Through’Cookie Run: Kingdom’, it is time to prove the value of the company through performance, but it is showing the appearance that opportunities are being blown by insufficient operation and coping.
A Devsisters official said, “We are sorry for the patch-related process without prior notice to users.” In order to prevent this, there was no choice but to make a pre-patch and post-announcement.” He added, “Future actions for users related to the issue are under discussion internally, and as soon as it is decided, the results will be disclosed in detail to users through announcements.”/[email protected]