Department store to increase luxury menswear stores, “Catch a man wearing Louis Vuitton”

Input 2021.04.03 06:00

Hyundai Dept. opens’Louis Vuitton Men’ in Apgujeong Main Store
Men’s luxury goods growth, double that of women… Department stores, strengthen men’s luxury goods

Hyundai Department Store opens’Louis Vuitton Men’, an exclusive store for men’s Louis Vuitton in the Apgujeong main branch. This is the first time this department store has opened a Louis Vuitton menswear store for men.

According to the luxury goods industry on the 2nd Hyundai Department Store (069960)Will open a Louis Vuitton mens store on the 4th floor of the Apgujeong Main Store in June. To this end, from the 19th, Armani and Amedeo Testoni stores were withdrawn and construction is underway. An official at Hyundai Department Store said, “Louis Vuitton Men’s will be released in the first half of the year, and detailed schedules may be adjusted.”

Louis Vuitton Men’s exclusive store for men, Louis Vuitton Men, currently has six stores nationwide. Starting with the Shinsegae Department Store Gangnam branch in 2016, it is operating the Shinsegae Main Store, Centum City Store, Apgujeong Galleria Luxury Store, Lotte Department Store Avenuel World Tower Store, and Busan Store.

The reason Hyundai Department Store opens Louis Vuitton Men on the men’s floor is because the number of luxury men is increasing. In the second half of last year (July-December) of Hyundai Department Store, sales of the’Men’s Luxury Hall’ increased by 14.4% compared to the second half of 2019. In particular, sales of male customers in their 30s and 40s surged by 106.8%.

Galleria Department Store also saw a 18% increase in men’s luxury goods sales last year compared to the previous year. This is twice the growth rate of women’s luxury goods sales (9%).

Accordingly, department stores are eager to attract men’s luxury brands. Hyundai Department Store set the concept of the 4th floor of the Apgujeong Main Store last year as a men’s luxury hall and named it’Men’s Luxury Hall’. Following Gucci Men’s, Balenciaga Men’s, Ralph Lauren Perflavel, Loro Piana Men’s, and Prada Uomo in January of this year, they opened one after another luxury men’s brands. This year, the second domestic store for Louis Vuitton Men and Italian luxury Dolce & Gabbana Men is also scheduled to open.

The Galleria Department Store is also reinforcing the men’s luxury product lineup in the Apgujeong luxury goods hall. On the men’s clothing floor on the 4th floor of the luxury building, there are men-only stores in Louis Vuitton, Gucci, Dior, Celine, and Fendi. This month, Bulgari’s first men’s clothing store in Korea and a Prada men’s store will open. Luxury watch brands such as Tag Heuer and Breitling are also opening. This is the first time the Galleria Department Store has launched a luxury watch and jewelry brand on the men’s clothing store floor.