Delivery app activated in Corona 19… Average 5 orders per month last year

Last year, when non-face-to-face transactions increased due to the novel coronavirus infection (Corona 19), delivery app users were found to have delivered food on average five times a month.

On the 1st, the elegant brothers, the operator of the people of delivery (Baemin), analyzed and released the order details of the users of the baemin over the past year through’Baemin Trend 2021′.

According to Baemin Trend 2021, last year, Baemin users ordered food at an average of more than 5 times a month and 35 stores a year. With the spread of Corona 19, food payment behavior has also changed to non-face-to-face, and it was found that 95.2% of users paid directly from the app (operation program).

In 2019, food delivery destinations were concentrated in specific areas, but last year, it was widely distributed to office spaces and residential areas. This is because eating out has decreased due to social distancing and the number of users who order food in the office and at home has increased.

There has also been a trend to eat seasonal food delivered at home. In March, the search volume for’San-nakji’ increased 104% compared to the previous month, and in May, the search volume for’Kongguksu’ increased by 260% compared to the previous month. In December, when there was a comrade, the search volume for’red bean porridge’ surged 925%.

An official of the elegant brothers said, “In 2019, 31.9% of orders were placed from the top 100 menus, but last year this percentage decreased to 27.4%. This means that the number of menus registered in the app has increased, and the range of customer choices has expanded. “I explained.

Reporter Lee Mi-kyung, Hankyung.com [email protected]

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