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Declaration of revolutionary innovation Kia’s new logo, K8 exterior design revealed

Declaration of revolutionary innovation Kia’s new logo, K8 exterior design revealed

February 16, 2021 12:00 by NewsDesk

New emblem applied… Kia Sedan’s new standard
With a body over 5m, it has a strong and magnificent image

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7.  Photo = Kia

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7. Photo = Kia

On the 17th, Kia confirmed the car name of the semi-large sedan K7 as the successor model K8 and revealed the exterior design.

The K7, which announced the beginning of the K series with the launch of the first-generation model in 2009, is a representative model of’Design Kia’ and a symbol of newness and innovation. Since the launch of the first generation model, K7 has sold more than 500,000 units in the global market, strengthening Kia’s position.

Kia confirmed the car name of the K7 successor to K8. The K8 redefines the semi-large class by taking a step forward in all aspects of design, size, and marketability. At the same time, the K8 is set to become a new standard for Kia’s future sedan lineup.

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7.  Photo = Kia

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7. Photo = Kia

The front of the K8 is the first brand to apply a new emblem made of aluminum. The borderless bumper-integrated radiator grille embodies the movement of light following a diamond-inspired pattern, creating a sophisticated and luxurious design.

‘Star Cloud Lighting’, which is located on both sides of the radiator grill and functions as daytime running lights and turn indicators, also adds a mysterious atmosphere as if a cluster of stars is floating with a sculpting applied with a diamond pattern.

The side part made use of the grandeur and dynamic feeling felt in the 5015mm battlefield. A dynamic coupe ratio is also implemented through a long hood, a short front overhang, and a roof line at the rear of the second row that runs coolly to the end of the trunk.

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7.  Photo = Kia

Kia unveiled the appearance of the K8, the successor to the semi-large sedan K7. Photo = Kia

The rear part has a strong and future-oriented image based on a stable posture. The’rear lamp cluster’, composed of both rear lamps and the graphics connecting them, emphasizes the wide body width with a geometrical shape that feels three-dimensional, and at the same time completes the unique and future-oriented appearance of the K8.

The rear spoiler, which continues from the roof line, gives a strong impression, and the rear part, which is embossed with a concise emblem and logo, contrasts with the rear lamp cluster and gives a sense of stability.

A Kia official said, “The K8 logo applied on the rear side reveals its presence as the first model to show the new Kia with the same material and design as the Kia emblem.” It will be released as “.

Sesung Oh, reporter of Hankyung.com [email protected]
Article reports and press releases [email protected]

Ⓒ Hankyung.com prohibits unauthorized reproduction and redistribution

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Tags declaration, design, exterior, innovation, Kias, logo, revealed, Revolutionary

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