[아이뉴스24 민혜정 기자] Cho Dae-sik, chairman of the SK Supex Pursuit Council, emphasized that this year will be the first year to implement the Financial Story to further increase market trust.
Along with this, he asked for the active participation in the establishment of the safety net, saying that SK Group’s growth can be secured only when the safety net of SK members as well as various stakeholders is established.
At this year’s first Supex Pursuit Council held on the 26th, Chairman Cho said, “Only by presenting a story about the growth vision does not lead to an increase in corporate value.” “We have to present and execute a financial story to continue building results.”
The Financial Story is a strategy to draw out trust and empathy from stakeholders such as customers, investors, and the market through a growth story containing not only the existing financial performance such as sales and operating profit, but also goals and concrete action plans that the market can feel attractive. Chairman Tae-won Choi has been emphasizing it as a management topic since last year.
Chairman Cho also said about ESG (environmental, social, governance) management that SK is pursuing as an important axis of the financial story, “Satisfying the indicator standards suggested by credit rating agencies does not reach the goal, but stands at the starting point.” He said, “Only when many stakeholders can experience the performance of ESG management will our efforts be recognized by the market.”
Chairman Cho presided over the Supex Pursuit Council, the highest consultative body within the SK Group, for the first time this year, and emphasized the execution of the financial story to the CEOs of 17 major affiliates who attended, because the desperate need for a leap based on market trust. It becomes an answer.
In addition, Chairman Cho said, “If the members of SK, the main body of happiness management, are not safe, the creation of happiness is not sustainable.” “We carefully take care of the members who are receiving treatment or returning after being cured by the corona 19 confirmation so that there is no difficulty in recovering their daily lives. The CEOs asked me to take care of myself.”
“I heard that some members who have been diagnosed with Corona 19 may blame themselves as if it were their own fault, and that there are cases in the vicinity that view the member as a misunderstanding.” “As it is not anyone’s responsibility, all SK members “Let’s take care of each other and join forces to overcome difficulties.”
The importance of safety nets for all stakeholders was also emphasized again.
Chairman Cho said, “If Corona 19 is prolonged, it can collapse from the most vulnerable parts of our society. Since last year, SK has been strengthening the safety net of all stakeholders with new thread and thread.” Subsequently, SK has ordered the affiliates to actively participate in the’One Meal Sharing On Tact Project’, which SK started from earlier this year.
Reporter Min Hye-jung [email protected]