Daesang Group Executive Vice President Se-Ryung Lim was promoted to Daesang Holdings Co., Ltd. and Vice Chairman of Daesang Co., Ltd.
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Daesang Group announced that on the 26th, Vice Chairman Lim was promoted to Vice Chairman of Daesang Holdings Co., Ltd., and was promoted to Vice Chairman of Daesang Holdings Co., Ltd. as well. Vice-Chairman Lim will serve as a strategy executive at Daesang Holdings Co., Ltd. and a marketing executive at Daesang Holdings Co., Ltd. at the same time.
Born in 1977, Lim studied business administration at Yonsei University and majored in Psychology at New York University. In December 2012, he took over the role of creative director of Daesang Co., Ltd., overseeing brand management, planning, marketing, and design in the food sector.
Vice Chairman Lim reinforced the brand image as a food expert by leading the large-scale renewal of the Chungjungwon brand in 2014, and in 2016, he pioneered the domestic snack HMR market by leading the launch of’Anjuya’ products that penetrate the niche of the existing HMR market. Made a big ball.
In 2017, it was evaluated that it laid the foundation for a stable online business by introducing the online specialty brand’Home-Ro-ON’ for the first time in a Korean food conglomerate. I got a good response.
An official of Daesang Holdings Co., Ltd. said, “In order to effectively respond to the rapidly changing market and to promote a fast and accurate strategy, we have steadily pursued the reform of the decision-making system and organizational structure. In order to achieve a consistent implementation and to promote the mid- to long-term direction at the group level, Vice-Chairman Lim was judged to be the right person.”
He also said, “In the future, Vice-Chairman Lim will be a strategic executive and executive director of Daesang Holdings Co., Ltd., and will participate in decision-making for strategic decision-making for the long-term development of all subsidiaries of the group, internal and external communication, and human resource training.” Said.
Meanwhile, Daesang Holdings Co., Ltd. appointed Vice Chairman Lim as the inside director of Daesang Holdings at the shareholders’ meeting on the 26th. Reporter Kang Kyung-nam
