Daehan Land Trust·Serim Construction, Sales of Officetel “Three in 100 Million”… Impose’corrective order’ as a deceptive advertisement

[오늘경제 = 이재훈 기자]

As it is possible to purchase a large number of officetels with an investment of 100 million won without transaction conditions while selling officetels and earn stable rental income for a long period of time, Korea Land Trust and Serim Construction, which advertised unfairly, received corrective orders from the Fair Trade Commission.

According to the Fair Trade Commission on the 2nd, Korea Land Trust and Serim Construction are selling Kolon Lakeview Officetels in Seosan, Chungcheongnam-do, and “three in 100 million” through banners, leaflets, and banners from November 2016 to February 2019. It advertised “two for 100 million”.

They randomly calculated the actual investment amount assuming the conditions such as the mortgage loan ratio (70%) and refundable tax, but they did not explicitly disclose this and used expressions such as ‘3 for 100 million’ and ‘2 for 100 million’. I made an advertisement. This caused a misconception that consumers could receive a large number of officetels for sale with a small investment.

In addition, the number of rooms that can be sold for 3 units for 100 million units is limited to two types: A1 type and A2 type, and rooms that can be sold for 2 units for 100 million units are limited to B1 type and B2 type. However, they advertised as if they could sell two or three houses for 100 million for every room.

Rental income was also deceptively advertised. They advertised as “Lifetime pension 1 million won per month” and “Lifetime pension, we will make a lifetime original passbook”. However, this is only an estimate of monthly rent based on the surrounding market price, and even though there is no means for guaranteeing rental income, it did not explicitly disclose this and it was a deceptive advertisement as if it could make stable rental income for a long time.

The Fair Trade Commission issued a corrective order imposing an order to prevent recurrence under the Fair Trade Act. An official from the FTC said, “It will help consumers make investment decisions by encouraging businesses to provide accurate information on profitable real estate while preventing damage to consumers by correcting unfair advertisements such as investment amount of profitable real estate and guarantee of rental income. I look forward to it.”

He said, “We plan to strengthen the inspection of unfair advertising behavior in the future to prevent consumer damage that may occur in the process of selling profitable real estate.”

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