Culture in general: Culture: News: Hankyoreh

. In an era when individual conscientious behavior became important, Kim Young-hee-pyo’s public entertainment is being summoned. Senior Reporter Chang Cheol-gyu [email protected]” alt=”PD Kim Young-hee is recalling the situation at the time on the 18th, looking for a crossing in Yeouido, Seoul, where a couple with disabilities guarded Jung Ji-seon in’Lee Gyeong-gyu Goes-Searching for Hidden Conscience’ in . In an era when individual conscientious behavior became important, Kim Young-hee-pyo’s public entertainment is being summoned. Senior Reporter Chang Cheol-gyu [email protected]” />

Kim Young-hee PD on the 18th, <일요일 일요일 밤에> In’Lee Gyeong-gyu Goes-In Search of Hidden Conscience’, a couple with a disability visited a crossing in Yeouido, Seoul, where Jung Ji-seon was guarded, recalling the situation at the time. In an era when individual conscientious behavior became important, Kim Young-hee-pyo’s public entertainment is being summoned. Senior Reporter Chang Cheol-gyu [email protected]

“Everyone asked to withdraw in the middle of the first filming day. Is it about 3 o’clock in the morning? The cars don’t follow the stop line too much, so there’s no need to watch more. It’s cold and there’s no performance.” In an era where people without conscience dominate, and in an era where conscience is needed again, Kim Young-hee PD, who planned’Lee Gyeong-gyu goes-in search of a hidden conscience’ (hereinafter referred to as’Conscience Refrigerator’. met. In 1996, P.D. Kim had to fight persistently with the internal gaze of the broadcaster that’there is no such a good program’. Even on the day of filming the first episode, the production crew stayed up all night. It was because the eagerly awaited’conscience’ did not appear. On October 29th of that year, at 4 am, there was a talk among the staff saying,’We have done enough, so let’s withdraw now.’ “I got angry and put a cover on everyone. I will shoot until the sun rises, and if the main character doesn’t appear, I will shoot again tomorrow. Even if it is over now, it is not over. haha.” The judgment made by the’sweet pumpkin boss’ was God’s hand. Just 13 minutes later, a historical protagonist appeared to decorate a page of Korean entertainment history. Lee Jong-ik and Kim Yoo-hwa are the protagonists of Refrigerator No. 1 of the program’s first campaign,’Let’s Protect Jung Ji-seon’. The two main characters of the program, which many people still see on YouTube, were a couple with physical disabilities. At dawn, when no one crosses the crossing, the figure of them standing upright at the stop line, keeping the red signal alone until the end, embarrassed many and brought social resonance. “Why did you keep the signal” by the host Lee Kyung-gyu, “Why did you keep the signal”, the driver Lee Jong-ik gave the answer, “I always keep it,” and thanks to them, the’Refrigerator of Conscience’ emerged as a topical program in just one broadcast. Due to the large number of viewers’ requests, it also carried out an unprecedented program of rebroadcasting once in two regular broadcast hours. On the 18th, Kim P.D. came back to the crosswalk in Yeouido, Seoul, and said, “The signal changed and (Lee Jong-ik) just wanted to go and stopped the car for a while.” He laughed, saying that he was still trying to leave, and doubted that the driver had been drinking. “Oh, it’s ruined, I did. haha.” The rating, which was seriously low at 2%, rose to 8-10% after Kim PD was put in, and soared to 30% after the first episode of’Conscience Refrigerator’. The’Conscience Refrigerator’ section, which was strengthened by the appearance of the couple, continued for more than two years, and various attempts were continued. In the 4th campaign, we went further from traffic laws, such as keeping all vehicle stop lines and running at less than 100 km/h on urban highways, and also sought a’hidden conscience’ such as setting up public trash bins that are thrown away, and lifting the luggage of the elderly. They appealed to various consciences, including shops that do not sell alcohol or tobacco to teenagers. Each item was short hit and missed. Kim P.D. said, “The concept of conscience was repeated in a similar way, so it was difficult for viewers to quickly notice and lengthen it.” “Even when we said’Let’s keep the Jung Ji-seon’, people stood on the rooftop and knew us right away.” On the 14-lane side of Yeongdongdaegyo Bridge, employees of a nearby car sales office made a team play after a preliminary simulation and made a laugh. There are about 500 conscience refrigerators in all. I chose it as a refrigerator because I wanted to give it the biggest and most expensive one, but it wasn’t a sponsor. “I went to the agency and paid the production cost and bought the latest version. Then the program was very responsive, so the agency gave it to me, and later, the head office gave it to me. haha.”

The couple who became a hot topic to keep Jung Ji-seon at dawn. Save YouTube

As the popularity of Ji-Seon Ji-sun became popular, there were also people who participated in the operation, which made him laugh. Save YouTube

The audience rating was high and continued
Kim Young-hee PD Various attempts
Even in’Let’s praise”Exclamation mark’
Library building, youth discounts, etc.
Show me the’good influence’ of the broadcast

The small ball launched by the’Conscience Refrigerator’ engraved four new letters in Korean entertainment history,’Public Performing Arts’, and influenced Kim P.D’s future moves. He started with a’sneaky camera’ and continued to succeed in’good entertainment’ after’refrigerator of conscience’. Public interest entertainment has spread like a trend in recent years, but in fact, it is safe to assume that he has changed the things he has already tried. ‘Let’s praise’ of’Let’s praise’, which he made after’Conscience Refrigerator’ is a legend of entertainment programs with non-celebrities. The purpose of our society being developed and sustained by people who silently cared for their surroundings in an invisible place, was conducted in the form of praising those who helped them through relays.

, which is the most highly appreciated by Kim P.D.” alt=”‘Let’s Praise’ the <21st Century Committee>, which is the most highly appreciated by Kim P.D.” />

Most highly rated by Kim P.D. <21세기 위원회> ‘Let’s praise it’.

Warmly touched the hearts of viewers with various and fresh attempts throughout Seasons 1 and 2. ‘Let’s read book, book, book’, which promoted reading culture and established libraries across the country, and’Asia Asia’, which started with the aim of correcting the exclusive gaze toward foreign workers, are projects that are still in effect today. His series, which was interested in teenagers, was particularly impressed. ‘Shin Dong-yeop Let’s Let’s Let’s do it’, which served children who couldn’t even eat breakfast and went to school,’Let’s wear helmets,’ which put helmets on children who ride dangerously, and’let’s wear helmets’ for children who run away and let their parents talk. Children are happy,’ and’Let’s discount youth,’ which made even non-school teenagers receive equal benefits. Kim P.D. said, “I experienced social absurdity and corruption because I was in college in the late 1970s and early 80s. It seems that I came to think that it is my duty to correct it. I just wanted to make people laugh and make people happy without thinking about entertainment, but I wanted to give meaning without stopping there.” Kim Young-hee-pyo, the beginning of public entertainment, came from the idea of ​​wanting to give a message to the’Refrigerator of Conscience’. A junior high school student saying,’Let’s do it with Shin Dong-yeop,’ got an idea from a newspaper review that depicts the back of a middle school student carrying a heavy bag and going home. “I posted this cartoon review on my desk for 10 years, and one day I had to work on a youth concept and watched it back and forth.”

, which changed reading and youth culture. Provide cultural broadcasting” alt=”, which changed reading and youth culture. Provide cultural broadcasting” />

That changed reading, youth culture, etc. <느낌표!>. Provide cultural broadcasting

This ritual did not stop at conveying meaning through entertainment, but brought about change. After the program was over, it was restored to its original state, but due to his activity at the time, the ‘0 period’ was abolished, and 23 visually impaired people found the light through’Open Your Eyes’, which supports corneal transplant surgery. According to a survey conducted by the Korea Energy Management Corporation (currently, Korea Energy Corporation) when’Let’s Keep the Stop Line’ aired, 78% of the respondents answered that “the desire to speed has disappeared.” Kim P.D. said, “I am most rewarded with the change in transportation policy to’youth discount’ instead of’student discount’.” “I was shocked to hear the bus driver telling me to pay an adult fare if you are not a student on the bus.” It is certainly surprising that TV programs and entertainment programs publicized educational and social issues and suggested alternatives.

However, in terms of being a messenger to make a good world, the hardships of the body and mind were great. Lee Kyung-gyu struggled outdoors whenever he held the’Conscience Refrigerator’ section. In the cold winter, I was struck by the wind on the rooftop, and I stood up to see which car was keeping the stop line and looked up and checked each time. Above all, he said he had a greater burden of having to live an exemplary life more than anyone else. In the past, he appeared on a broadcast program and recalled that “when I was doing’refrigerator of conscience’, I became like’conscience of the times’, so my daily life was impossible.” Kim P.D. also laughed, saying, “I used to ride Lee Gyeong-gyu’s car together, but after’Let’s keep Jung Ji-seon’ goes well, no matter how urgent, I had to go slowly, so I was very frustrated.” When having a dinner with the staff near the broadcaster, there were some people arguing about’why do you drink alcohol?’ “I’m a free-spirited person, but I think I’ve lived as a normative person without thinking about the responsibilities that followed when I did public entertainment,” he said. What would have happened if we followed the opinions of the staff to stop making the first episode of’Conscience Refrigerator’ again. Would the content written down so far have been completely different? Or, even if it was a little entangled, would it have led to a similar path in the end? Isn’t the right answer the latter? If we look at the reason Kim P.D. planned the’Conscience Refrigerator’, it can be seen that the’public interest entertainment’ sprouts from the small but good behavior he made indifferent to his daily life, not from a tremendous determination or opportunity. He seems to have long believed that honest, small, everyday actions can make a big difference in the world. “After the meeting, I went home early in the morning, but by chance I just kept the line. I am so proud. I liked that, so I thought about making this a program. Until then, I didn’t keep the stop line at dawn. haha. I don’t know why I kept it on that day. Hahaha.” He said that he cried twice a week while saying’Let’s praise it. I cried while filming in the field, and cried while editing. “It’s so good and sad to contain people’s kind and warm stories and small stories. It was always healing while doing the program.”

‘Let’s do Shin Dong-yeop’, which made breakfast for the students. Provide cultural broadcasting” alt=”‘Let’s do Shin Dong-yeop’, which made breakfast for the students. Provide cultural broadcasting” />

Who made breakfast for the students <느낌표!> ‘Let’s do Shin Dong-yeop’. Provide cultural broadcasting

Of course, there are also criticisms that public interest entertainment is too enlightening. During the creation of the program, he suffered a lot of trial and error. However, much more broadcasting channels and programs than 25 years ago attract people’s attention, but these days, it is difficult to fill the void, and the need for’Kim Young Hee Pyo’ is growing. This is because the world that has become hardened by Corona 19, the more polarization is, the more’conscience’ is missed. The’Rice House Uncle’ (nickname of Kim P.D.), who smiled brightly and comforted Korean society after the financial crisis, is being summoned again in this era. Kim P.D. said, “Isn’t this a time when we need to think about others rather than me? It should be applied in entertainment. However, I want to recreate such a good pro, but it will have to be well transformed to fit the current times and trends.”

By Nam Ji-eun, staff reporter [email protected]