Coupang collects 5 trillion won by listing on the US stock market alone… I live 1 million pyeong of land

Coupang decided to purchase a distribution site of 3.3 million square meters (about 1 million pyeong). This is to build large-scale distribution centers in 7 locations nationwide. This means that it is investing in logistics more than it has invested in the 10 years since its founding in 2010 (2.3 million square meters). It is reported that Coupang will announce its investment plan in Korea centering on these details immediately after listing on the New York Stock Exchange (NYSE) on the 11th (local time).

○ Coupang focuses on new fund logistics investment

According to the investment banking (IB) industry on the 10th, executives such as Coupang founder Kim Bum-seok (chairman of the board of directors), Kang Seung and Park Dae-joon, co-representatives, are all staying in Manhattan, New York, USA to prepare for Coupang listing. It is known that the New York Stock Exchange will display the Korean flag at the main gate in time for the listing date. Coupang is a Korean company and is the first company to be listed on NYSE.

An official from the IB industry said, “Coupang management, including Chairman Kim, is doing a kind of roadshow for global institutional investors to maximize the public offering price.” I can see it.”

The official added, “Coupang’s management plans to reveal locally what to do with new funding (about 5 trillion won) right after listing.” It is explained that a local briefing has been scheduled to more dramatically inform that the listing is intended to raise global funds and invest in Korea.

According to multiple IB officials, the core of Coupang’s investment plan is logistics expansion. Coupang operates 170 logistics facilities nationwide. It is 2.3 million square meters, with about 40 football fields combined. According to Coupang, currently, about 70% of households nationwide are within 10km from Coupang’s logistics facilities.

It is known that Coupang plans to establish a full-filment (integrated goods storage, packaging, delivery, and inventory logistics management system) center in seven regions nationwide, except for Seoul, with the funding of this public offering. It plans to expand the logistics infrastructure on a total area of ​​1 million pyeong, and through this, the goal is to fully realize the delivery strategy of keeping the country within 10 km from the Coupang Distribution Center by 2025.

In addition to investing in the distribution center, Coupang is known to invest new funds in △ enhancing delivery services through Coupang Itz △ expanding video (OTT) services △ strengthening self-branded (PB) products △ expanding the handling of fresh foods (Coupang Fresh), such as direct delivery to the production area.

○An anti-Coupang camp that speeds up’combined crossroads’

As Coupang announced a massive investment in the Korean distribution market with new funds, the movement of domestic distribution competitors is also accelerating. Naver, the number one online retailer, is showing the most active movement. Naver decided to join forces with Shinsegae E-Mart, once recognized as an enemy in the online shopping field, under the’anti-coupang’ banner. This is to utilize E-Mart’s logistics base (store) and products (fresh food). The two groups are known to be discussing various cooperation plans, such as exchanging shares and establishing a joint venture. Naver and E-Mart announced on the day that “we are reviewing various measures (for cooperation) to strengthen business competitiveness, but there are no specific issues that have been decided at this time.”

Naver decided to exchange shares with CJ Group at the end of last year in order to supplement its logistics capabilities that are behind Coupang. This is to prevent the departure of small businesses in Naver Smart Store as much as possible through collaboration with CJ Logistics.

It is also noteworthy that Kakao is preparing to make large-scale investments to strengthen the e-commerce (e-commerce) field. Kakao is known to be the most active in acquiring eBay Korea, which is available for sale.

Reporter Park Donghui [email protected]