Today Korea = Reporter Lee Jung-min | Coupang, an e-commerce (e-commerce) company, entered the OTT (online video streaming service) market and challenged the world’s largest e-commerce company, Amazon.
On the 24th, Coupang introduced’Coupang Play’, which adds a video streaming service to its membership’Wow Membership’, which provides a rocket delivery service.
Coupang Wow Membership provides benefits such as free rocket delivery, free returns within 30 days, and accrual of additional points on member special products. In addition, video streaming services can be used for 2,900 won per month at no additional cost.
Netflix’s plan, which occupies about 40% of the domestic OTT market, consists of three plans, ranging from 9500 won to 14,500 won per month. Compared to the price of major OTTs that require payment of around 8,000 won to 10,000 won per month to use the service, Coupang’s monthly price of 2,900 won is quite inexpensive and has sufficient competitiveness.
You can create up to 5 profiles per Coupang Play Rocket Wow account. In other words, even if only one person signs up, up to five people can search for content that suits their tastes through different profiles and use it unlimitedly. It also supports Kids Mode, which collects content for children and teenagers, and a safety PIN password input function.
Coupang Play provides a variety of contents such as movies, domestic and international dramas, entertainment, documentaries, current affairs, animation, language studies, and entrance exam lectures. Currently, it provides domestic entertainment such as the movies’Original Spider-Man Series’,’Bamshell: Bomb Declaration that Changed the World’,’Delicious Guys’, and’My Baby Like Gold’, as well as educational content such as YBM and Daekyo.
The Coupang Play app is currently available as an Android version and can be downloaded from the Google Play Store. By linking with the Coupang app, you can use it immediately without a separate sign-up process. Coupang plans to release iOS, tablet PC, smart TV, and PC versions sequentially.
Seonghan Kim, general director of Coupang Play, said, “With Coupang Play, members of Coupang Play will be able to enjoy a variety of content with their loved ones anytime, anywhere, and have a fun daily life. We will try to show differentiated services such as our own production.”