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▲Lotte Mart is looking at a gift set for consumers. |
[에너지경제신문 서예온 기자] In the aftermath of Corona 19, health functional foods are gaining popularity this year. Recently, sales of red ginseng gift sets in department stores have increased sharply.
As a result of looking at the pre-orders for the Lunar New Year gift set from December 24 to January 7, Lotte Mart showed a 42.6% increase from the previous year (December 6-20, 2019).
In particular, due to the long-term COVID-19 outbreak, the demand for health care increased the number of functional foods by 78.7%, driving the overall growth of pre-order sales. In the case of red ginseng-related sets, the representative product of health functional food, sales increased by 349.9%.
In addition, sales of liquor gift sets also increased significantly, with sales of liquor and wine gift sets increased by 84.9% and 104.7%, respectively. Sales of fruit gift sets including apples and pears also rose 98.4% year-on-year. It is analyzed that the demand to purchase apples and pears in advance, which is expected to increase in price due to a shortage of production, has had an effect on advance reservation sales growth.
Accordingly, Lotte Mart will pre-order gift sets for the New Year 2021 at all stores until February 1st, and offer fresh, processed, and household goods products at discounted prices.
Lee Sang-jin, head of Lotte Mart’s marketing department, said, “We analyze that the health-focused trend and home alcohol trend caused by Corona 19 have a great influence on the purchase of gift sets.” We hope you can prepare a set at Lotte Mart and receive various benefits.”