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[이데일리 스타in 윤기백 기자] Ads featuring idols appearing at the center of controversy due to school violence (abusive) or harassment among members are discontinued or related contents are being deleted. The resulting damage to the advertising industry is also large, and it is expected that there will be a series of lawsuits for damages against the agency in the future.
April member Lee Na-eun, loved by the public for her innocent image, has also received a love call from the advertising industry. Currently, there are a total of seven brands officially selected as models, and all of the advertisements he appeared on were sold out and became famous as the’advertising grand girl’. However, as a result of the bullying issue and suspicion of harassment among members arising from the bullying controversy of former member Lee Hyun-joo on April, the trust in Lee Na-eun declined, and the brands that used him as an advertising model are distancing themselves, such as rushing to advertise.
According to the advertising industry on the 4th, advertisements such as Dongseo Food Post, JSTina, Samjin Pharmaceutical Geborin, and Genie Kim, where April Naeun appears. In addition, all of the social media advertising contents such as YouTube, Facebook, and Instagram of brands such as Muhak Soju were turned to private.
In particular, when the former model of cosmetics brand Periper, Na-eun Lee and the current model (girl) Idle Su-jin, all have a problem with bullying and bullying between members, they are in a state of so-called’mental discomfort. Peripera’s side has unloaded all of the advertisement contents of Sujin and Lee Na-eun on social media. In particular, Peripera, who has been working as a model for the past two years, took measures such as unfollowing his Instagram and removing all related photos.
Cosmetic brand Clio deleted all related contents as a suspicion of group Stray Kids member Hyun-jin was raised. Clio said, “We are still discussing the future model operation plan,” and “We are in close discussion with all the stakeholders so that we can cope with the current situation wisely, and we plan to carry out promotional activities in the future according to the final consultation.”
An official in the advertising industry said, “All advertising brands that employ celebrities who are suspicious of abusing are being hit directly. We are working on follow-up measures.”