Construction of Shinsegae Dome Stadium, FA cleaning is not a priority[장강훈의 액션피치]

The Electros mascot Electroman, which Shinsegae Group applied for a trademark on the 1st, has already made a move to make a live-action film, so there is interest in whether it will appear on the ballpark. Provide = Emart

[스포츠서울 장강훈기자] Those who leave are silent. Those who fill this place cannot afford to explain. Then, only voices in anticipation of the expansion of human and material infrastructure such as the construction of the dome stadium and sweeping of the free agent (FA) are ringing empty. It is the story of the’Incheon Baseball Team’ that is changing its owner from SK to Shinsegae.

After the news of the sale of Wyverns was announced on the 26th of last month, interest in the baseball world was focused on’how much will Shinsegae Group invest?’ It is an expectation that a new company will create a new game as it jumps into the KBO League. If the existing club is inert or stingy with investment because of lack of funding, Shinsegae, who has jumped into a latecomer, is also clamoring to break existing practices and create new stories. It is not unreasonable to have such an expectation as vice chairman Jeong Yong-jin of Shinsegae Group, who led the formation of the baseball team, is a’hot-blooded man’ who did not hesitate to experiment and invest in corporate management.

Inside view of Gocheok Sky Dome. Gocheok | Reporter Park Jin-up [email protected]

However, there is something that the baseball world overlooks. It may be turning away. A good company suddenly sold the baseball team, and the company that bought it shouted’distribution innovation’. Anyway, Shinsegae Group has expressed its willingness to make money through the baseball team several times. Since the baseball team itself cannot make money, it is a strategy to increase its ripple power through a different marketing method using its own brand. Shinsegae Group should think that it is not a waste to invest 132.8 billion won in order to spend money whether it is a dome stadium or a free agency. Investing is also possible only when the possibility of expanding into a business can be seen.

“It is true that Shinsegae Group is planning to build a complex sports and shopping town by building a dome stadium on its own land,” said a business official. “It is estimated that it will cost about 500 billion won in investment expenses such as building a stadium.” For this’plan’ to become a reality, it must be proved that the KBO League is worth investing an astronomical amount. That’s the corporate logic. This means that the era when professional baseball is a social contribution project has ended early.

The large display board at SK Happy Dream Stadium in Incheon can be used as an excellent marketing tool. Reporter Park Jin-up [email protected]

Whether it is the baseball team itself or the development of a new model using the baseball team as a platform, the era has come when it should contribute to the pursuit of profits for companies. The new world must prove this. If Shinsegae creates distribution innovation, there is a possibility that other distribution companies such as CJ will jump in. This demonstrates the possibility of industrialization in the league, but it is obvious that the Korean Baseball Commission (KBO), nine teams, and most baseball players will stand by. In the baseball team, if you regret to the group, you can get enough money to run one season, whether it’s advertising or investment, but there are still voices asking whether it is necessary to go out and create work. Although Doosan and Lotte are making loans to finance the operation of the club, it is questionable whether the club will earn this money and pay it back. You might think that if the corona situation gets better and domestic demand and exports are reactivated, and the team’s performance improves, it can naturally be obtained from the parent company. The KBO League has been so far.

SK also aimed at creating fan service and profit at the same time by conducting various marketing at Munhak Stadium, but it was insignificant to be evaluated as successful in industrialization. (Sports Seoul DB)

Because of this, it is unlikely that a leading domestic retailer will jump in and help you with’thank you’ and roll up your arms. If the baseball world goes by with a symbol of’Let’s see good or eat rice cakes’, the challenger may be defeated by my grass and lose his motivation. There is no reason for companies to have affiliates that do not meet the profit margins. There are many stories in the business world that prestigious local clubs are trying to sell their clubs from various angles. The 2nd and 3rd Wyverns incidents could emerge as a way of operating the club in the past. Unfortunately, there is no guarantee that a large company will take over every time.

What can the KBO league and baseball world give to the new world? What is more urgent than expecting to build a dome stadium is whether the baseball world can make a club that makes money.
Baseball Team Leader [email protected]