CNN, Stone Global and’CNN Apparel’ enter the outdoor market

CNN, Stone Global and’CNN Apparel’ enter the outdoor market

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CNN International Commercial (CNNIC) signed a license contract for the apparel sector with Stone Globe, a domestic sports apparel company, and launched the outdoor brand'CNN Apparel' in Korea in the second half of the year. [스톤글로브 제공]

CNN International Commercial (CNNIC) signed a license contract for the apparel sector with Stone Globe, a domestic sports apparel company, and launched the outdoor brand’CNN Apparel’ in Korea in the second half of the year. [스톤글로브 제공]

Stone Global, a domestic sports apparel company, signed a license contract for the apparel business with CNN, a cable news channel in the United States, to target the domestic outdoor market.

Stone Global announced on the 24th that it plans to launch CNN International Commercial (CNNIC) and outdoor brand’CNN Apparel’ in the second half of this year and make its debut in Korea. CNNIC is CNN’s non-US asset management company, responsible for CNN’s overseas licensing, content sales, and advertising. CNNIC also conducted a joint campaign with Hyundai Motor Company on mobility innovation in Korea last year.

CNNIC signed a license agreement with Stone Global, a new sports apparel company in Korea, because the growth potential of the domestic outdoor market is attractive. Recently, the influx of people in their 20s and 30s is increasing in the domestic outdoor market. In the aftermath of the novel coronavirus infection (Corona 19), the number of young hikers enjoying light hiking along with camping has increased. According to the Bukhansan National Park Office, the number of visitors from February to June last year increased by more than 30% compared to the same period last year. Among them, women in their 20s and 30s increased remarkably.

Among outdoor brands, sales of Discovery and National Graphics, which are popular with young people, also jumped last year. In particular, Discovery ranked second in sales last year after North Face, the number one outdoor industry in Korea. Discovery and National Graphics are also examples of domestic companies launching sports apparel through overseas license agreements.

On November 4, last year, models are showing Homeplus camping equipment at the Seosamneung Youth Campground of the Korean Scout Federation in Goyang-si, Gyeonggi-do. News 1

On November 4, last year, models are showing Homeplus camping equipment at the Seosamneung Youth Campground of the Korea Scout Federation in Goyang-si, Gyeonggi-do. News 1

CNN Apparel is also planning to introduce practical and comfortable outdoor clothing with the concept of’urban life wear’ with the main target of the MZ generation (millennials + Z generation). It is expected to be officially launched in the second half after promoting through event events in the first half. Stone Global’s CEO Seung-jae Lee said, “Based on the know-how we have worked in the sports apparel industry, we will grow CNN apparel into a representative domestic outdoor brand.” . Representative Lee worked as a product planner at Fila Korea and Desant Korea, and launched Desant Golf. Founded Global Stone last year.

CNNIC’s Chief Operating Officer Phil Nelson (COO) said, “Through a partnership with Stone Global, CNN will pursue the same value of showing the best in design and apparel products,” said “CNN’s Korean viewers from the end of this year will be You will be able to meet the product,” he said.

Reporter Baek Minjeong [email protected]


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