[FETV=김윤섭 기자] CJ CheilJedang’s bibigo frozen rice and frozen noodles are positioned as representative products of the so-called’Tal (脫) Samshi 3ki’ trend that can be enjoyed easily and deliciously at any time.
CJ CheilJedang announced on the 22nd that bibigo frozen rice and frozen noodles are leading the market growth with sales of more than 100 billion won, up 30% year-on-year along with the increase in’home-cooked rice’.
According to this year’s food culture trend, recently announced by CJ CheilJedang, it is expected that the boundary between three meals and three meals will become deeper as the time spent in the home increases.
Frozen rice and frozen noodles can be quickly and easily served without preparing ingredients or side dishes in a fluid meal situation such as’Ajeom’ and’Jumjeo’, making it a perfect product for the so-called’time-impaired’ who wants to freely use time.
In fact, as a result of a recent survey of 1,000 consumers by CJ CheilJedang, it was found that frozen rice is frequently used such as’when it is troublesome to cook’,’for a simple meal’, and’when there is no time to eat.
In particular, households for elementary school children were frequently purchased, and the addition of rice, vegetables, eggs, and seaweed was cited as a great advantage. In the case of frozen noodles, preference was high in that it was easy to enjoy specialty-level noodles at home, such as soft noodles, rich ingredients, and thick broth.
The market is also continuously growing. The frozen rice market grew to 82.5 billion won in 2017 and 91.5 billion won in 2018, but declined to 88.8 billion won in 2019. It rebounded to 109.1 billion won. The frozen noodle market has been steadily expanding after entering CJ CheilJedang in November 2018, and in particular,’Bibigo Japchae’ and’Bibigo Kalguksu’ contributed to sales expansion and market growth.
CJ CheilJedang plans to expand its product lineup to further grow the market. As part of that, it launched three new Bibigo frozen rice.
‘Bibigo Bacon Kimchi Fried Rice’,’Bibigo Spicy Leek Fried Rice’, and’Bibigo Soy Sauce Butter Sauce Fried Rice’ are menus with high consumer frequency. For frozen noodles, the company plans to focus on expanding its awareness, focusing on the new Bibigo Siwonbajirak Kalguksu. It is highly popular with consumers as you can enjoy the cost-effective specialty store Kalguksu without the hassle of preparing ingredients such as clams.
CJ CheilJedang plans to increase its total sales of bibigo frozen rice and frozen noodles to 130 billion won this year. An official from CJ CheilJedang said, “Frozen rice and frozen noodles can be enjoyed as a la carte without any side dishes, so the demand continues to expand as’home rice’ or’substitute for one meal’. “We will focus on establishing itself as a’must have’ for consumer families by increasing the number.”