tvN D’Mara’Vinsenzo’ broadcast screenⒸtvN D’Mara’Vinsenzo’ broadcast screen
Amid controversy over the appearance of a Chinese company’s bibimbap product PPL (product indirect advertisement) in the tvN drama’Vinsenzo’, suspicion that the product was made in collaboration with the Korean brand Chung Jung-won arose. Then Chung Jung-won made its position.
Chung Chung-won said on the official website on the 16th, “In relation to the Chinese brand’Zhai Guo’ PPL, which was recently aired in the drama’Vinsenzo’, the contents of the collaboration with our Chungjungwon brand are mentioned in various media, but this is different from the facts.” Said.
“Cheongjeongwon simply supplies kimchi raw materials produced for Chinese consumers at a local factory in China to’Zhai Guo’, and it is not a form of a joint venture.”
In addition, he said, “This product is a product that Zhaiguo independently produces and distributes,” he said. “We are not involved in the domestic marketing activities or PPL of’Zhaiguo’. There are no collaborative activities such as product joint development.” Drew.
In episode 8 of the tvN drama’Vinsenjo’, which aired on the 14th, the scene where Hong Ja-young (Jeon Ye-bin) handed instant bibimbap to Vincen-jo (Song Joong-ki) was spread. The logo of a Chinese company was clearly stamped on this product. Viewers criticized the fact that bibimbap is a Korean food, and that it was introduced by receiving a PPL from a Chinese company’s product.
Sungshin Women’s University professor Seo Gyeong-deok also posted a post on SNS on the 16th, “Of course, it is a situation that we have chosen to cover the cost of making a drama, but it seems to be a really unfortunate decision these days.” It is because they continue to make ridiculous claims of’culture’,” he pointed out.
Meanwhile, the drama’Vinsenzo’, which began airing on the 20th of last month, describes the story of an Italian mafia lawyer who came to Korea due to the betrayal of the organization and wiped out a villain in the manner of a villain together with a veteran self-serving lawyer. It can also be viewed on’Netflix’, a platform that can be viewed by viewers around the world.
Reporter Sewoon Kim
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