LINE FRIENDS and YG Entertainment’s rookie boy group TREASURE jointly created a new character IP’TRUZ’, which is on its way in earnest.
TRUZ is a Treasure’s alter ego and fellow character born through communication with fans (treasure makers) and the unique personality and ideas of Treasure members based on Line Friends’ character expertise. It is attracting attention as a unique birthing method in which Treasures and fans achieve and grow various quests (missions) together by applying nurturing game elements.
Line Friends recently released Chili (CHILLI/Hyeonseok Choi), Romi (ROMY/Jihoon), Yochi (YOCHI/Yoshi), Bonbon (BONBON/Junkyu), MATETSU (Mashiho), Lau (LAWOO/) through TRUZ’s official SNS. Yoon Jae-hyuk), Hikun (HIKUN/Asahi), Ye-Dee (YE-DEE/ Bang Ye-dam), Som (SOM/ Doyoung), Ruru (RURU/Haruto), Woopy (WOOPY/Park Jeong-woo), Podong (PODONG/ So Jeong-hwan), etc. A total of 12 characters containing the personality of each Treasure member were revealed. Afterwards, the official name of the character was selected as’TRUZ’ through a global fan vote.
In addition, Line Friends and Treasure showed various activities such as releasing 16 types of TRUZ stickers in 7 countries, including Korea and Japan, and launching Instagram augmented reality (AR) camera filters through Line Messenger.
In particular, from the 17th, the third making video of’TREASURE STUDIO’, which contains the process of making and growing TRUZ, will be released through the official YouTube channel of LINE Friends, providing rewards to Treasures and Treasure Makers who have worked hard to create TRUZ. Prepared. In the video, when Treasure succeeds in a bingo game, the mission to release a special TRUZ video for a month to Line Friends’ New York Times Square store signage was drawn, and Treasure succeeded in all games after intense efforts.
As part of this, Line Friends plans to release the TRUZ special video on the signage at the Times Square in New York by March 21st.
Fans who saw the video said, “As soon as our’TRUZ’ is born, we will advance to New York, and then we will go into the world!”, “I am so serious about the game! Because of the chemistry of the Treasure members, I can’t stop running through the Treasure Studio.”, “What is Jung Hwan’s wits who say the names of 12 Truez characters within 10 seconds?! Only the youngest is reassuring!”, “I’m already excited about what kind of games and missions will give you a different kind of fun next time.” Etc. are showing a hot reaction.
Meanwhile, in the first half of this year, TRUZ is expected to launch a variety of short animation and character products containing TRUZ’s colorful worldview.
‘TREASURE STUDIO’, where you can see the character creation and growth story of Line Friends and Treasure, can meet new episodes every week through Line Friends’ official YouTube.