[CES2021] LG Electronics presents’home life’ from home appliances to robots at CES

[파이낸셜뉴스] On the 10th, LG Electronics announced on the 10th that it will open the CES 2021 online exhibition hall under the theme of’Enjoy a comfortable home life with LG’ on the 11th local time. The online exhibition hall is open for 5 weeks from the 11th to the 15th of the following month.

Kim Jin-hong, executive director of LG Electronics’ Global Marketing Center, said, “In the face of CES 2021, which is held digitally for the first time ever, we have prepared an online exhibition hall that is more than an offline exhibition hall. In this rapidly changing era, customers can enjoy a better life while protecting their precious daily lives. You will be able to meet innovative products and services that are available.”

First of all, LG Electronics operates Life is ON TV, an internet broadcaster that means’the precious daily life of customers continues’. The Internet Broadcasting Center presents a variety of videos, including new product news, expert talks, and documentaries, including’Manifesto’ video, which expresses LG Electronics’ will not to stop innovation in the new normal era. In particular, the CES press conference and LG Future Talk, which are held on the 11th and 12th local time respectively, will also be broadcast in real time.

■Differentiated sense of immersion..TV·AV exhibition hall

The first of the virtual exhibition hall is the TV·AV exhibition hall. The OLED exhibition zone was created with a total of four concepts: movies, sports, games, and galleries. ▲ The best home cinema experience consisting of an 83-inch ultra-large OLED TV and a premium sound bar ▲ An exciting sports viewing experience as if you are in a real stadium with the overwhelming image quality of OLED ▲ Three 48-inch OLED TVs connected together for the best gaming experience Experience ▲Introduces the gallery design in which the entire TV adheres to the wall.

LG Electronics is also introducing mini LEDs and LG QNED MiniLEDs that apply quantum nanocell color technology, a proprietary high-color reproduction technology. LG QNED TV is a product at the peak of each technology that emits light and color among existing LCD TVs. Visitors can meet LG Magnet, a self-luminous micro LED signage made by attaching a micro LED device directly to a screen substrate, as a 163-inch super-large home cinema display. In addition, the premium audio listening zone was also decorated with a sound bar, X-Boom Go speaker, and wireless earphone LG tone-free. In the projector exhibition zone, LG Cinebeam 4K laser, which realizes 4K UHD resolution on a large screen, was also exhibited.

■Premium home appliances, targeting global trends

LG Electronics also unveils a new LG Instaview refrigerator with enhanced design and hygiene. In this product, the entire upper right door with knock-on function is finished with glass. When you knock on the door, the inside light turns on, so you can easily check the food being stored. It also has a UV nano function that regularly uses UV (ultraviolet) LEDs to remove up to 99.99% of bacteria that may be in the water outlet.

LG Object Collection for space interior home appliances will also be introduced to the global market for the first time. The LG Object Collection completes a harmonious and united interior with various home appliances used in various places in the house, such as the kitchen, living room, and laundry room. The new premium cordless vacuum cleaner LG CodeZero A9 applies a new concept holder that automatically empties the dust bin with one touch as well as charging the vacuum cleaner.

■Various IT new product and robot business portfolio

LG Electronics introduces various new IT products that provide the best productivity and content immersion experience in the new normal era. The virtual exhibition space was decorated based on the actual use environment such as’gaming’,’home office’, and’film and video expert studio’.

It introduces three new monitor models, including’LG Ultra Gear’, a high-performance gaming monitor that won the CES 2021 Innovation Award and’LG Ultra Wide’, which is optimized for multitasking.

It also unveils 5 types of Gram series, including the LG Gram 16, an ultra-lightweight high-performance laptop. In particular, LG Electronics organized the exhibition concept of the ultra-light notebook Gram into a home office space to meet the growing trend of working from home.

A blueprint of humans and robots coexisting is also released through video. In the video, LG Electronics showcases the LG Chloe Sterilization Bot, which is scheduled to be released in the US market in the first half of this year, as well as the LG Chloe Chefbot, LG Chloe Subbot, LG Chloe Delivery Bot, and LG Chloe Guidance Robot.

■LG signature brand view is also eye-catching

Based on the fact that CES was held every year in Las Vegas, LG Electronics decorated the LG Signature Brand Pavilion with the theme of’Special Moments in Las Vegas’. The exhibition hall provides unique attractions by arranging all super premium products, including LG’s signature OLED R, in a colorful background such as the night view of Las Vegas. In the MZ Special Pavilion, a’Life’s Good’ brand film led by the MZ generation under the theme of’Diversity and Infinite Possibilities’, a music campaign video where famous musician HER discovered young musicians and created Life’s Good music together, and products of interest to MZ generation Exhibits various contents such as lookbooks introducing interestingly.

[email protected] Reporter Ahn Seung-Hyun

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