![[CES 2021]When I went to LG Electronics’ 3D Exhibition Hall in person… Overwhelming Oled Eyes](https://image.edaily.co.kr/images/photo/files/NP/S/2021/01/PS21011301035.gif "[CES 2021]When I went to LG Electronics’ 3D Exhibition Hall in person… Overwhelming Oled Eyes")
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[이데일리 배진솔 기자] A magnificent scale organic light-emitting diode (OLED) sculpture wraps around the entire screen. The vivid colors and sounds, and the curved display make it even more realistic. When I touched the next’wonderful tree’, the light spread infinitely from the sprinkling and filled the screen with purple.
On the 13th, LG Electronics visited the ‘3D Virtual Exhibition Hall’, which opened in time for the opening of CES2021, the world’s largest electronics and IT exhibition. It starts with an OLED sculpture that has become a symbol of the LG Electronics exhibition hall. This sculpture, which is introduced first when entering the TV/AV exhibition hall, the first of the virtual exhibition hall, is a photograph of an OLED sculpture realized by attaching actual OLED flexible signage.
Since 2016, LG Electronics has shown various types of OLED sculptures at global exhibitions, capturing the world’s eyes with its scale and overwhelming image quality. In this sculpture, the regrets that cannot be seen with the eyes are healed with extended reality (XR) technology incorporating augmented reality. You can feel the infinite possibility and expandability of OLED with a marvelous tree sculpture that extends infinitely.
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In the TV sector, they can enter the exhibition hall by dividing them into product groups such as △micro LED △QNED mini LED △all red R △all red △audio △project. On each page, experts can see the’XR Docent’, which introduces the product characteristics, and the screen can be scrolled 360 degrees to increase the sense of reality. First, when entering the exhibition hall of LG Signature OLED R, the world’s first rollable OLED TV, several rollable TVs repeatedly roll up and roll down to make waves and complete a picture. At the OLED TV Pavilion, it was shown to emphasize the use of movies, games, sports, and galleries aiming at various lifestyles.
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Upon entering the home appliance hall, a smart home environment was implemented using’LG ThinQ’. Various household appliances are displayed in the kitchen, living room, and master room, and you can look around the 360-degree exterior or check detailed specifications. In particular, the’Obje Collection’ of space interior home appliances that LG Electronics is introducing to the global market through this CES2021 has a separate experience hall. Consumers can go around the house, including the kitchen, living room, and laundry, and select panels and furniture concepts for the object collection appliances.
The Mobile Pavilion introduces LG Electronics”LG Wing’ last year. It emphasized the point of changing into a’T’ shape by switching from a general smartphone to’swivel mode’. In the monitor and PC pavilion, △gaming monitor LG Ultra Gear, △monitor LG Ultrafine, which maximizes color expression, and △lightweight notebook LG Gram, were implemented in a virtual space.
Virtual exhibition hall, lively local exhibition booth experience hall
LG Electronics introduced such a virtual exhibition hall because it decided to participate online in the aftermath of the spread of Corona 19, but to give consumers the experience of seeing a local exhibition booth. This is the second time after opening an online 3D virtual exhibition hall ahead of’IFA 2020′, Europe’s largest consumer electronics and IT exhibition in September last year.
LG Electronics is running the CES2021 online exhibition hall for 5 weeks from the 11th to the 15th of the following month under the theme of’Life is ON, Make yourself @ Home’. In addition to the 3D virtual exhibition hall, it operates four online exhibition halls, including the LG Signature Brand Hall and the MZ Special Hall.
The LG Signature Brand Pavilion introduces washing machines, air purifiers, and refrigerators in Las Vegas. The MZ pavilion is a collection of music and video works with young creators. Based on LG Electronics products, a young and lively image is realized.