![[CES 2021]Five trends, the present and the future drawn by advanced IT, should be noted](https://img.etnews.com/photonews/2101/1374021_20210112013221_834_0005.jpg "[CES 2021]Five trends, the present and the future drawn by advanced IT, should be noted")
In’CES 2021′, future technologies such as 5th generation (5G) mobile communication, artificial intelligence (AI), and mobility are expected to show the reality of realizing innovation in everyday life. It also presents the future blueprint of the entire daily life, such as education, medical care, and work, which are undergoing changes due to the corona 19 effect. It is expected to be a festival that introduces the present and future brought about by technological innovation in line with the new normal era.
The key keywords that penetrate this year’s event are △5G △AI △Mobility △Robot △Corona 19. As technology advances, cases of application of products and services in each area are concreted. It is expected that the sights will be enriched by presenting a response strategy according to the daily life changed by the influence of Corona 19.
◇’Connect everything’ 5G present and future
As can be seen from the fact that 5G was made as the theme of the keynote speech on the first day of the event, this year is also of great interest. Hans Bestberry, CEO of Verizon, predicted that a quantum jump era that is different from Long Term Evolution (LTE) will come in a situation where all devices are attempted to superconnect.
The appearance of 5G to be presented at this event is not only used in devices such as mobile, automobile, and home appliances, but also ranges from service areas such as medical, education, and work. Qualcomm’s and Samsung Electronics’ 5G smartphone chipset’Snapdragon 480′ and’Exynos 2100 (tentative name)’ are representative. As the smartphone’Brain’ that supports 5G is released, a product equipped with it will be unveiled for the first time.
The 5G experience triggered by mobile is extended to communication equipment companies. Verizon is presenting at CES not only the mobile device industry, but also various infrastructure strategies tailored to the Corona 19 era, such as telemedicine and distance education. In addition, automakers such as Audi and GM are expected to raise expectations by unveiling the future of 5G-based connected cars.
◇ AI that is in every corner of the day… Innovation in everyday life
As AI technology advances, the fields of application also increase. Typical tasks are tasks that are cumbersome for humans to do or require more elaborate work. As algorithm development is advanced and data, which is the core of implementation, is secured, the application speed is accelerated. CES 2021 will also reveal the sites where AI has penetrated in various areas such as autonomous driving, medical care, and convenience in life.
IBM, a global IT dinosaur, unveils’Mars’, an AI-based autonomous vehicle. It is expected that the AI driving from cars to ships will be presented online.
The healthcare sector, where AI is expected to be applied the fastest, is also drawing attention. The organizer, the American Consumer Technology Association (CTA), cited healthcare as the biggest innovation case led by AI. IBM and Pfizer, a multinational pharmaceutical company, collaborated to reveal a case of predicting Alzheimer’s with AI, emphasizing that healthcare will be one of the events this year.
Korea’s leading IT companies also cast out votes. Naver unveils’Clover Lamp’, an AI lighting that reads books, and Hangul and Computer unveiled’Toki 2′, an AI-based home service robot.
◇Smart and safe smart home,’safe’ for the Zipkok group
The non-face-to-face routine triggered by Corona 19 has also changed the home appliance industry. This is because demand for products emphasizing function and interior increased as the time spent at home increased. This trend is also reflected in this event to welcome visitors.
IBM presents a solution that cooks itself by applying AI technology that learns recipes. L’Oreal and P&G are also releasing IT that makes daily life convenient such as smart home and smart toilet.
Samsung Electronics and LG Electronics, the two pillars of the global home appliance market, emphasize smart and safe homes by promoting’innovation in everyday life’. Samsung Electronics unveils products that tailor-made laundry and drying courses with AI technology, while LG Electronics unveils new refrigerators and wireless vacuum cleaners with improved hygiene and convenience.
There is also high demand for products that manage personal health while staying at home. A digital blood pressure monitor (Omron) that monitors blood pressure for 24 hours, and a remote AI solution (Twospic) that checks for abnormalities in dental diseases with photos are also ready to meet online customers.
◇Robots approaching everyday
The robot was one of the main exhibits at CES every year. However, it is clear that it is a technology that will affect our lives in the future, but it was not known when that point would be. However, at this year’s CES, we expect to see robots that have taken a step closer to our daily lives. The non-face-to-face trend triggered by Corona 19 has presented new possibilities for robot utilization.
Samsung Electronics is the first to unveil the’Samsung Jetbot AI’, an AI home appliance, and introduce future robot technologies under research, such as home service robots. LG Electronics plans to introduce a variety of robots that can be used in everyday life, such as Chloe chef bot, sub bot, delivery bot, and guide robot.
A non-face-to-face sterilization robot that can be used directly in the Corona 19 situation will also appear. LG Electronics introduced the’Chloe Sterilization Bot’, which was first introduced at the Korea Electronics Show last year, at CES, and plans to launch it in the US market soon. Hills Engineering, a Korean company that showed off logistics robots at CES last year, is introducing a virus-fighting sterilization robot’Corobot’ this year.
A Japanese robot company is planning to show a companion robot that communicates with people. Yukai Engineering’s robot cat’Petikubo’ and Vanguard Industries’ pet robot’Moplin’ are expected to attract attention as robots that are comforting to those who have reduced external activities due to Corona 19 and have difficulty communicating with emotions.
◇ Future car technology
Although the number of participating companies declined due to digital exhibitions, future car technology is one of the areas receiving high attention at CES this year.
GM, with CEO Mary Barra as a keynote speaker, is expected to introduce future mobility strategies, including electric vehicles, and also announce some of the next-generation vehicle lineup. In order to become a global electric vehicle company, GM has recently re-established its brand identity.
Audi will announce its strategy around the high-performance electric vehicle’Audi e-tron GT’. Mercedes is expected to introduce the MBUX hyperscreen to be installed in the large electric sedan EQS, and BMW is expected to introduce the next-generation electric vehicle strategy. The Fiat Chrysler Group (FCA) offers three-dimensional (3D) product tours including 12 vehicles.
Mando, an automobile parts maker, will be the first in Korea to participate and present a new technology for autonomous driving along with a vision for future cars.