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| The appearance of’CES 2020′ (International Consumer Electronics Show), an international home appliance exhibition held in Las Vegas, USA last year. 2020.1.6/News1 © News1 Reporter Oh Dae-il |
The world’s largest electronics and IT exhibition’CES (International Home Appliances Exhibition) 2021′ will be held online for the first time in history on the 11th (U.S. local time), and innovative products to be introduced by global companies, including Samsung Electronics and LG Electronics, Interest gathers.
On the opening day of’CES 2021′, Samsung Electronics and LG Electronics hold a press conference with the media around the world, presenting a blueprint for the future to prepare for the era of’new normal’ caused by the novel coronavirus infection (Corona 19).
At Samsung Electronics’ press conference held at 9 a.m. local time, Seung Hyeon-jun (Sebastian Seung), director of Samsung Research (President), presented as a representative speaker and presented’Better Normal for All’.
Director Seung will introduce Samsung’s innovative products and services that will contribute to realizing a’better daily life’ for consumers based on artificial intelligence (AI), Internet of Things (IoT) and 5G (5th generation mobile communication) technologies.
LG Electronics said,’The precious daily life continues at 8 am on the 11th local time. The press conference will be held under the theme of’Enjoy your home life comfortably with LG’.
On the 12th, the next day, CTO (President) Park Il-pyeong explains open innovation in various fields with industry experts through an online LG Future Talk, and in a rapidly changing era, customers will be better off in new ways. Introducing the future vision of enjoying life.
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| Samsung Electronics’ mini LED TV’Neo QLED’ TV. (Provided by Samsung Electronics) 2021.1.7/News 1 |
As’CES 2021′ is 100% online, the two companies set up a virtual exhibition hall in a digital space so that customers can experience similar experiences to offline exhibitions.
The competition between Samsung Electronics and LG Electronics to take the initiative in innovation for a better everyday life is also a key point to watch. In this’CES 2021′, the two companies are expected to compete head-on over the mini LED TV.
Samsung Electronics unveiled its own mini LED TV’Neo QLED’ TV through’Samsung First Look 2021′ held online on the 6th (local time).
The biggest feature of Samsung’s’Neo QLED’ TV is the application of’Quantum Mini LED’. Compared to the existing LED device used as a backlight, more devices are arranged by implementing a size of 1/40, and a’micro layer’ is applied to the LED device to control light more precisely.
In addition, in terms of functionality, the functions related to’In-Home Activity’ have been greatly strengthened. Samsung Electronics emphasized that’Neo QLED’ TV is “a screen that redefines the screen experience.”
Prior to this, LG Electronics also introduced’LG QNED Mini LED’, a premium LCD TV with mini LED and its own high color reproduction technology applied at the end of last year.
LG Electronics is an independent high-color reproduction technology that utilizes both Nanocell and Quantum Dot-based technologies, which is an advanced technology compared to LG Nanocell TV, an existing high-color reproduction (WCG) LCD TV, in’LG QNED’. Nano cell color technology’ was applied.
The local dimming (screen division drive) area has also increased to about 2500, raising the contrast ratio, one of the disadvantages of LCD TVs. LG Electronics introduced this product as “the peak of LCD TV evolution.”
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| LG QNED mini LED TV. (Provided by LG Electronics) © News 1 |
The confrontation in home appliances is also paying attention. Samsung Electronics is targeting the U.S. market this year by introducing a lifestyle-customized home appliance’Bispork’ refrigerator and’Grande AI’ washing machine and dryer equipped with artificial intelligence (AI) function at’CES 2021′, the world’s largest home appliance exhibition.
LG Electronics introduced the’LG Object Collection’, a space interior home appliance, to the global market for the first time, and announced its launch in the global market this year. In addition, in Korea, the new’Insta View Refrigerator’, famous for the name’Knock-on Magic Space’, is also unveiled at’CES 2021′.
In addition, innovative products of various domestic companies will appear on the global market through’CES 2021′.
Samsung Electronics unveiled’Digital Cockpit 2021′, which was jointly developed with Harman, an American electronics company acquired in 2017, and LG Display is a 48-inch bendable CSO (Cinematic Sound OLED) that can be freely bent and unfolded. The panel is first released.
An official from the industry said, “Through CES 2021, we will sincerely deliver the way people can enjoy valuable everyday life more comfortably along with innovative technology.”
Meanwhile,’CES 2021′ will be held as an online event for the first time since its first event in 1967 due to the spread of Corona 19. CES, along with MWC (Mobile World Congress) in Barcelona, Spain and IFA (International Home Appliances Fair) in Berlin, Germany, is counted as a global’three exhibitions’ in the electronics and IT industry.
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| January 11, 2021 (local time) Schedule of the’International Home Appliances Exhibition (CES) 2021′ press conference organized by the American Consumer Technology Association (CTA) (Source = CTA) © News 1 |