‘CES (Consumer Electronics Show) 2021′, the world’s largest consumer electronics and IT expo, where you can see cutting-edge future information technology at a glance, will open on the 11th. This’CES 2021’ will be held online until the 14th to prevent the novel coronavirus infection (Corona 19). This is the first time in 55 years since it was held in 1967.
In Korea, a total of 340 companies from large companies to start-ups will participate this year to showcase advanced technologies such as artificial intelligence (AI), mobile communication, semiconductors, automobiles, TVs, and robots, which will lead the future industry. In particular, new products and new technologies with the theme of’Homeconomy’ are expected to be released as the house expands beyond residential spaces to spaces for various economic activities due to the corona effect.
A total of 1964 companies participated… Chinese massive absence
According to the US Consumer Technology Association (CTA), a total of 1964’CES 2021′, which is held online in the aftermath of the corona, participated in this year, which is less than half of the 4,400 last year.
The United States is the largest with 570 companies participating, followed by Korea with 340 companies participating. In China, where more than 1,000 companies participated each year, only 203 companies are participating, including the absence of flowers this year.
This year, from devices such as TVs, mobiles, tablets, and wearables to 5G (5th generation mobile communications), smart homes, smart cities, Internet of Things (IoT), drones, cars, robots, virtual reality (VR), augmented reality (AR), A large number of new technologies and products will be introduced in various areas such as digital medicine, health, e-commerce, and cloud computing.
Every year at CES, a large number of automakers and auto parts makers joined the CES due to the installation of automotive electronics and communication and artificial intelligence technologies, but this year, due to the corona, Hyundai Motor Company, Toyota, and Honda are not present. Mercedes-Benz, BMW, Audi, General Motors (GM), Fiat Chrysler (FCA), etc. participated to show the trend of accelerated conversion to electric vehicles and advanced and more complete autonomous driving technology.
Google doesn’t have any special events this year either. In addition, Vizio and Hisense, which released new TV products every year, will not introduce new products this year.
Samsung·LG Electronics’mini LED TV’ released
Samsung Electronics and LG Electronics will participate in’CES 2021′ with the theme of innovation in the house and daily life, which has become more important due to Corona 19.
It has already unveiled a strategic new mini LED TV this year through a pre-event. Mini LED TV is a liquid crystal display (LCD) based TV in which 100-200 μm (micrometer) LEDs are densely inserted around the backlight serving as a light source, and its performance is improved compared to existing LCD TVs. The two companies also combine artificial intelligence, the Internet of Things, and 5G to present a more convenient and prosperous future home.
Samsung Electronics is expected to unveil’Galaxy S21′, the first 5G flagship smartphone this year on the 14th (U.S. time), and LG Electronics is also planning to unveil the world’s first rollerball phone’LG Rollable’ (tentative name) on the 11th. .
It is also known that LG Electronics will show a robot that uses ultraviolet rays to disinfect the room alone in the era of Corona 19. LG Display participates under the theme of’Display, now the world in front of you’ and introduces next-generation displays such as all-red (OLED, organic light-emitting diodes) that sound and bend and transparent all-red.
Hyundai Motor Company and SK Group are absent, but Samsung Electronics and LG Electronics introduce the electronics business. The’Digital Cockpit 2021′ jointly developed by Samsung Electronics and Harman International, a subsidiary of electronic components, has been unveiled in advance. The digital cockpit is an electronic component composed of digital electronic devices. According to the plan to make the interior of the car a’third living space’, a large number of new technologies such as OLED, mobile solution, and 5G were installed. On the 12th, LG Electronics held a briefing session with Magna to present a vision for vehicle electronics.
GS Caltex participates in CES for the first time ever. GS Caltex, which is trying to change from a refinery to a comprehensive energy and mobility company in response to future environmental changes, will introduce future gas stations and drone delivery that combine gasoline, future car charging, sharing, and convenience facilities.
Mando, an auto parts maker, also introduced the’Freely Mounted Advanced Driving System’ (SbW), which was the first to participate and received the CES Innovation Award. This technology is a technology that connects the vehicle chassis and the steering wheel with electric signals, thereby increasing the utilization of the vehicle interior space.
Korean small business·Start-up CES stage
The Ministry of Trade, Industry and Energy will open online’Korea Pavilion’ (www.ces2021korea.com) and’K-Startup Pavilion’ (kstartupces2021.com) for four days from 11 to 14. The government has stepped up for small and medium-sized enterprises and start-ups that have technological prowess but have low recognition.
A total of 89 small and medium-sized technology innovation companies in Korea will participate in the Korean Pavilion, including 3 companies that have won the CES Innovation Award, focusing on 8 topics such as product design and manufacturing, and wearables. These companies support the creation of digital contents such as individual online exhibition halls and promotional videos. In the Korean Pavilion, real-time non-face-to-face purchase consultations such as overseas buyers will be provided.
97 domestic start-up companies including 24 companies in the health and wellness sector, 24 5G and Internet of Things, and 15 robots and artificial intelligence will participate in the K-Startup Hall. These companies open individual online booths to post digital contents such as company introductions and videos. Each company’s digital booth is scheduled to be operated for about a month after the closing.
Reporter Roh Jeong-myeong, Consumer Economic Daily